Dynamic Scratch Card System for Wagering Traffic

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Solution Overview

Problem

The gaming industry faces a challenge in attracting and retaining players, as existing wagering game systems struggle to differentiate themselves in terms of entertainment value and winning potential, leading to a need for innovative methods to drive traffic to wagering game establishments.

Innovation Solution

The implementation of scratch card systems that incorporate social networking, dynamic prize assignment, and redemption processes to increase player engagement and traffic, including electronic and physical scratch cards with various themes and progressive jackpot integration, along with referral incentives and viral marketing strategies.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If traditional wagering game systems are used, then the basic gaming function is provided, but player engagement and traffic generation are insufficient

Engineering Contradiction:
Improveplayer trafficVSAvoidentertainment value
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent combines scratch card functionality with social networking features, creating a hybrid system that merges traditional gaming with social interaction. The scratch card system integrates with social networks to enable sharing, referral programs, and viral marketing, thereby increasing player traffic and engagement while maintaining the core wagering game function.

Inventive Principle:
Principle #5Merging (Combining)

2Productivity

If static prize structures are used, then game simplicity is maintained, but player retention and excitement decrease

Engineering Contradiction:
Improveplayer retentionVSAvoidprize assignment system
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent implements dynamic prize assignment where scratch cards can reveal different prize levels including progressive jackpots, instant wins, and bonus entries. The system dynamically adjusts prize structures based on player activity, referral success, and viral propagation, creating an exciting and variable reward system that enhances player retention without requiring overly complex game mechanics.

Inventive Principle:
Principle #15Dynamics

3Productivity

If social networking integration is added, then viral promotion and traffic increase, but system complexity increases

Engineering Contradiction:
Improvetraffic generationVSAvoidsystem architecture
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent segments the scratch card system into distinct functional modules: the core scratching mechanism, the prize determination system, the social networking interface, and the referral tracking system. This segmentation allows each component to be developed and maintained independently, reducing overall system complexity while enabling viral promotion and traffic generation through social networks.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS9679303B1Scratch cards and wagering game environments
Publication Date: 2017.06.13 LNW GAMING INC
  • US9679303B1 patent drawing
  • US9679303B1 patent drawing
  • US9679303B1 patent drawing

AI summary

A computerized method includes receiving, at an online wagering game establishment and from a number of persons, a link that comprises a request to play an electronic scratch card. The method includes presenting for play the electronic scratch card to the number of persons. The method includes dynamically assigning by the online wagering game establishment, results of the play of the electronic scratch card by the number of players, wherein the results comprise at least one of a loss or a win. The win comprises a bonus monetary amount. The bonus monetary amount is usable within the online wagering game establishment and non-usable external to the online wagering game establishment. The method includes outputting the results of the play of the electronic scratch card to the number of persons.