Dynamic Search Interface for Target Vendor Relevance
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current search methods for brand advertisements on terminals result in a low association degree between user search queries and search results, leading to inaccurate content provision and poor user experience.
Innovation Solution
A search method that involves a terminal receiving user input, requesting a server to search for relevant information, and displaying a second interface with an introduction of a target vendor and their associated products or services, using keyword extraction, bidding rules, and intent determination to ensure relevance.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If fixed content is displayed for brand advertisements, then brand promotion is achieved, but user experience deteriorates due to low association degree between search queries and results
Solution Approach 1:
The patent transforms the static fixed content display into a dynamic personalized display system. The search results are dynamically adjusted based on user profiles, search history, and real-time context, making the advertisement content adaptive rather than fixed. This resolves the contradiction by maintaining brand promotion while improving user experience through relevant, personalized content delivery.
Solution Approach 2:
The patent applies different content strategies to different users based on their local characteristics (user profiles, search patterns, device type, location). Instead of uniform fixed content, each user receives tailored advertisement content that matches their specific needs and context, thereby improving association degree and user experience while maintaining brand promotion effectiveness.
2Device complexity
If generic search results are provided, then system complexity is reduced, but measurement precision deteriorates in matching user search intent
Solution Approach 1:
The patent performs preliminary actions by pre-processing user data (profiles, search history, preferences) and pre-categorizing advertisement content before the actual search occurs. This preparation work enables rapid, accurate matching during the search process without adding significant complexity to the core search system, thereby improving measurement precision while managing system complexity.
Solution Approach 2:
The patent introduces intermediary components (user profile databases, search intent analysis modules, content matching algorithms) that mediate between the simple search query and the complex task of accurate matching. These intermediaries handle the complexity of intent analysis and content matching, allowing the core search function to remain simple while achieving high precision in matching user intent.
Data Source
AI summary
A method includes that a terminal receives first information input by a user in an input box of a first interface. When the user performs an operation on the first interface of the terminal, the terminal requests a server to search for the first information. The server obtains, based on the first information through searching, a product or service that is provided by a target vendor and that is related to the first information, and sends the product or service provided by the target vendor to the terminal. A second interface of the terminal displays the product or service provided by the target vendor.