Dynamic Secondary Content Indicators on Playback Timelines

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Solution Overview

Problem

Current media streaming technologies do not enhance the viewing experience for end users by providing dynamic secondary content relevant to their media consumption, despite collecting viewing data, and fail to facilitate user connections during simultaneous media consumption.

Innovation Solution

A system and method that presents media content with dynamic secondary content generated from social media applications, associated with other users, by displaying secondary content indicators on a playback timeline and allowing users to interact with and access relevant social media content related to the media being viewed.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If streaming media content is provided to enable content providers to collect viewing data, then the content provider can detect and track viewing history, but the end user receives no enhanced viewing experience

Engineering Contradiction:
Improveviewing data collectionVSAvoidviewing experience
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The system implements feedback by collecting viewing data from end users and using it to provide personalized secondary content recommendations. The content provider system analyzes viewing history and habits, then feeds this information back to display relevant social media content and indicators during media playback, creating a closed-loop system that continuously improves the viewing experience based on user behavior.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system enables self-service by automatically collecting viewing data without requiring user intervention, then automatically generating and displaying relevant secondary content based on that data. The system serves itself by using its own collected information to enhance the user experience, eliminating the need for manual content curation or user configuration.

Inventive Principle:
Principle #25Self-service

2Quantity of substance

If multiple end users are connected to the content provider during streaming, then viewing data can be collected from many users, but users are provided with no mode of connecting with each other

Engineering Contradiction:
Improvenumber of connected usersVSAvoiduser interaction capability
Core Design Contradiction:
Quantity of substanceVSAdaptability or versatility

Solution Approach 1:

The system merges individual user viewing experiences by displaying secondary content from multiple users simultaneously. It combines social media content from different users who are watching the same media, creating a unified display that shows aggregated user interactions, comments, and reactions alongside the main content, thereby enabling virtual connection among users.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system provides multi-functionality by serving both as a media playback platform and a social interaction hub. It simultaneously delivers the primary media content while also providing secondary content, user connections, and interaction capabilities, making the system versatile enough to handle both content delivery and social engagement functions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If secondary content from social media applications is displayed during media playback, then the viewing experience is enhanced, but the system complexity increases

Engineering Contradiction:
Improveviewing experienceVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system segments the content delivery by separating primary media content from secondary social media content. It divides the display into distinct regions or layers, with the main media playing in the background and secondary content indicators appearing as separate elements that users can interact with independently, reducing the complexity of managing multiple content streams simultaneously.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system introduces an intermediary layer that mediates between the primary media content and secondary social media content. This intermediary component manages the integration of multiple content sources, handles user interactions with secondary content indicators, and coordinates display timing, thereby simplifying the overall system architecture by creating a dedicated management layer.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS9774915B2System and method for media presentation with dynamic secondary content
Publication Date: 2017.09.26 NBCUNIVERSAL MEDIA LLC
  • US9774915B2 patent drawing
  • US9774915B2 patent drawing
  • US9774915B2 patent drawing

AI summary

A method for presenting media with dynamic content to a first user includes obtaining information related to a current playback position on a playback timeline being presented to the first user, obtaining secondary content related to the media and associated with a second user, wherein the first user and second user are associated according to a third party database, storing the obtained secondary content in a memory, and generating and transmitting instructions for displaying a first indicator of the secondary content at a first position on the playback timeline to the first user, wherein the first position corresponds to a first timestamp associated with the secondary content.