Dynamic Shelf Display System for Retail Sales Promotion
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Solution Overview
Problem
Existing sales promotion methods, such as those described in Japanese Unexamined Patent Application Publication No. 2007-114957, fail to effectively stimulate customer desire when a product is returned to the shelf, as they do not provide additional promotional information, and require customers to wear bracelets, which is cumbersome for both stores and customers.
Innovation Solution
An information providing system that uses a combination of weight sensors and motion detectors to display different sales promotion information when a product is picked up and when it is returned to the shelf, allowing for multiple opportunities to showcase promotional content to potential buyers without the need for wearable devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If sales promotion information is displayed only when a product is picked up, then the system is simple to operate, but it fails to stimulate customer desire when the product is returned to the shelf
Solution Approach 1:
The patent segments the sales promotion information display into multiple distinct types: first sales promotion information displayed when the product is picked up, and second sales promotion information displayed when the product is returned to the shelf. This segmentation allows the system to provide different promotional messages at different customer interaction stages, thereby maintaining operational simplicity while significantly improving customer desire stimulation effectiveness.
2Adaptability or versatility
If wearable devices like bracelets are required for customer identification, then customer-specific information can be provided, but it creates inconvenience for both stores and customers
Solution Approach 1:
The patent extracts the customer identification requirement from wearable devices and replaces it with product-based detection mechanisms. The system uses detectors to sense whether a product has been picked up or returned to the shelf, and automatically displays appropriate sales promotion information without requiring customers to wear or carry any identification devices. This eliminates the inconvenience of wearable devices while maintaining the ability to provide customized promotional information.
3Device complexity
If no additional promotional information is provided when a product is returned, then the system complexity is low, but the opportunity to stimulate customer desire is lost
Solution Approach 1:
The patent implements dynamic sales promotion information display that adapts to the current state of product interaction. When a product is picked up, the system displays first sales promotion information; when the product is returned to the shelf, it displays second sales promotion information. This dynamic response mechanism increases sales promotion effectiveness by providing relevant promotional messages at critical moments without requiring overly complex system architecture.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This approach effectively stimulates customer desire to purchase by providing varied sales promotion information at multiple touchpoints, enhancing product visibility and reducing customer and store inconvenience by eliminating the need for wearable technology.
Implementation Method 1
A signal from a detector connected to the information providing system is used for determining whether a product has been picked from a display shelf for the product
Implementation Method 2
if it has been determined on the basis of a signal from a first motion sensor connected to the information providing system that any person is present around the display shelf
Data Source
AI summary
If a customer has picked up a product from a display shelf, a display device displays first sales promotion information. In an information providing system, if the customer has not been attracted to the product and has returned the product to the display shelf, the display device displays second sales promotion information, which is different from the first sales promotion information. By displaying the different pieces of sales promotion information using the display device provided near the product, it is possible to promote the product to the customer in two different ways, thereby stimulating the customer's desire to buy the product and reducing loss in opportunities to sell the product.