Dynamic Signage System for Variable Content Control
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Solution Overview
Problem
The television advertising market is highly saturated, making it difficult for advertisers to reach their audiences effectively and efficiently, with high costs and low returns on investment due to the proliferation of media channels and declining viewership.
Innovation Solution
A dynamic signage system that includes sensors to detect vehicle speeds and positions, adjusting the display's orientation and content to maximize visibility and engagement, using electronic displays mounted on vehicles or roadside structures to show targeted advertisements based on real-time data and environmental conditions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional television advertising channels are used, then advertisers can reach audiences through established media, but the cost increases and return on investment decreases due to market saturation and declining viewership
Solution Approach 1:
The patent applies dynamics by making the sign display system adaptive and responsive to real-time conditions. The system dynamically adjusts content display based on detected vehicle speeds, positions, and environmental factors, transforming static advertising into a dynamic, context-aware communication system that optimizes advertising effectiveness while reducing waste
Solution Approach 2:
The system changes multiple parameters simultaneously: it adjusts display orientation angles, modifies content based on target audience characteristics, varies brightness levels, and alters display timing based on real-time sensor data. These parameter changes enable the system to optimize advertising delivery efficiency and effectiveness
2Reliability
If the sign display is made visible to maximize advertising impact, then advertising effectiveness increases, but driver distraction may increase creating safety concerns
Solution Approach 1:
The system applies local quality by directing advertising content specifically toward detected vehicles and audiences in need of information, rather than broadcasting uniformly in all directions. The sign adjusts its display orientation and content targeting to focus only on relevant local areas, reducing unnecessary exposure to drivers while maintaining advertising effectiveness for the intended audience
Solution Approach 2:
The system uses feedback from speed sensors, position detectors, and environmental sensors to continuously monitor conditions and adjust display characteristics accordingly. This feedback loop enables the system to reduce or eliminate display when conditions indicate potential driver distraction risk, while maintaining advertising impact when conditions are favorable
3Reliability
If the sign adjusts display orientation and content dynamically, then advertising effectiveness increases, but the device complexity increases
Solution Approach 1:
The system achieves universality by integrating multiple functions into a single platform: the sign structure serves as both the display mount and sensor platform, the control system handles both orientation adjustment and content selection, and the display unit can show various types of advertising content. This multi-functionality reduces the need for separate dedicated components for each function
Data Source
AI summary
A system determines first content for presentation on a display within an environment when a speed of one or more vehicles within a field of view (FOV) of the display is less than a threshold speed and second content for presentation on the display when the speed of the one or more vehicles within the FOV is greater than the threshold speed. The second content is different than the first content. The system transmits at least one of the first content or the second content to the display.