Dynamic Supplemental Content Insertion in Recorded Media
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Solution Overview
Problem
Current adaptive streaming technologies fail to effectively track and monetize supplemental content inserted into live and recorded video programs, as they do not dynamically update based on current criteria such as day, time, user preferences, or profiles, leading to irrelevant content when played back over time.
Innovation Solution
A system comprising a media device, an external digital media server, and a supplemental content server that requests, receives, and combines digital media and supplemental content based on dynamic criteria, storing it for immediate or later provision to client devices, allowing for dynamic insertion of relevant content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If supplemental content is inserted into recorded programs for later playback, then the content can be delivered to users, but the content becomes irrelevant over time as it does not update based on current criteria
Solution Approach 1:
The supplemental content insertion system is made dynamic by evaluating criteria (day, time, user preferences, profiles) at the moment of playback rather than at the time of recording. This allows the same recorded program to have different supplemental content inserted depending on when it is played back, ensuring content relevance without requiring real-time insertion during original broadcast.
Solution Approach 2:
The system performs preliminary actions by pre-establishing multiple versions of supplemental content and pre-defining criteria sets, but the actual selection and insertion are deferred until playback time. This allows the system to have everything ready in advance while still making dynamic decisions based on current conditions when the content is actually delivered to users.
2Adaptability or versatility
If supplemental content is dynamically inserted based on current criteria, then content relevance is improved, but system complexity increases due to multiple servers and coordination requirements
Solution Approach 1:
The system is segmented into distinct functional components: a media server handling content delivery, a supplemental content server managing content insertion, and a criteria server managing dynamic criteria. Each component has a specific responsibility, which simplifies the overall system by making each part specialized and manageable rather than requiring a monolithic complex system.
Solution Approach 2:
The media server acts as an intermediary that coordinates between the supplemental content server and the criteria server. It receives the recorded program, queries the criteria server for applicable criteria, receives supplemental content from the supplemental content server based on those criteria, and delivers the combined content to the user. This intermediary role simplifies communication protocols and data formats between components.
3Productivity
If supplemental content is tracked during replay of recorded content, then monetization opportunities arise, but tracking precision is difficult due to time-sensitive nature of content
Solution Approach 1:
The system implements feedback by tracking whether supplemental content was actually displayed to users during playback and reporting this information back to the service provider. This allows accurate monetization tracking by confirming actual content delivery rather than just assuming insertion equates to display, with the feedback loop providing verification data for billing and analytics purposes.
Data Source
AI summary
An exemplary system provides dynamic supplemental content in a recorded content playback. The supplemental content are dynamically added to the recorded playback content which was streamed over IP using a MPEG-DASH format or related format. This allows a service provider to provide pertinent supplemental content to the end user and service provider.