Dynamic Tag Presentation for Search Recommendations
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Solution Overview
Problem
Existing online shopping technologies fail to provide users with dynamic recommendation reasons for search words, leading to reduced trigger rates of these recommendations.
Innovation Solution
A method and apparatus for presenting information that involves obtaining a dynamic tag for a target search recommendation word based on the state information of a target object, determining a tag presentation form based on the recommendation type, and presenting the target search recommendation word and its dynamic tag in the target page according to the determined form.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If static recommendation information is used to describe target goods, then the information structure is simple and easy to implement, but the user cannot understand the recommendation reason and the trigger rate of search words is reduced
Solution Approach 1:
The recommendation information is segmented into multiple components: search recommendation words, dynamic tags indicating state information (such as price changes, stock status, promotions), and recommendation reasons. Each component is displayed separately but cohesively, allowing users to understand both what is recommended and why, without overwhelming the interface with a single complex information block.
Solution Approach 2:
The patent adds a new dimension to the information presentation by introducing dynamic tags that convey state information beyond basic product descriptions. These tags provide temporal and contextual dimensions (e.g., price trends, availability status) that transform static recommendations into dynamic, informative presentations, helping users grasp recommendation reasons quickly.
2Productivity
If detailed state information is provided for each search recommendation word, then the recommendation effectiveness is improved, but the information processing complexity and presentation burden increase
Solution Approach 1:
The patent extracts only the most relevant state information from the target object (such as price changes, stock status, promotion information) and represents it through concise dynamic tags. This selective extraction provides sufficient recommendation context without processing or displaying all possible detailed information, thus maintaining effectiveness while reducing complexity.
Solution Approach 2:
The patent employs visual differentiation through color-coded or styled dynamic tags to represent different types of state information. This visual encoding allows users to quickly distinguish between various recommendation reasons (e.g., price drop, low stock, promotion) without reading detailed text, thereby improving recommendation effectiveness while simplifying information presentation.
Data Source
AI summary
The present invention provides an information display method and apparatus, a computer device, and a storage medium. The method comprises: in response to a browsing request for a target page, obtaining a dynamic tag of a target search recommendation word, wherein the dynamic tag is determined on the basis of state information of a target object corresponding to the target search recommendation word; determining a tag display form of the dynamic tag in the target page on the basis of a recommendation type of the target search recommendation word; and displaying the target search recommendation word and the dynamic tag of the target search recommendation word in the target page according to the tag display form.