Dynamic Target Segment Identification Engine
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Solution Overview
Problem
Campaign analysts face challenges in accurately identifying the most likely members of a population to be influenced by marketing campaigns, especially in large and dynamic populations, leading to misdirection of efforts and reduced campaign effectiveness due to the time-consuming process of identifying target segments.
Innovation Solution
A campaign management system with a user interface and a segment identification engine that dynamically updates the target segment by translating user instructions into database queries and periodically executing them on a dynamic data source, ensuring campaign efforts are directed at the most current and relevant audience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If manual identification of target segment members is performed, then accuracy of target identification can be achieved, but time consumption increases significantly
Solution Approach 1:
The patent replaces the manual mechanical process of identifying target segment members with an automated computer-based system. The system automatically identifies members of target segments by processing population data and applying segment criteria without manual intervention, thereby maintaining accuracy while dramatically reducing time consumption from days to minutes or seconds.
Solution Approach 2:
The system enables self-service automation where the computer automatically performs the entire target segment identification process. Once segment criteria are defined, the system autonomously queries data sources, processes information, and generates updated target segment member lists without requiring continuous manual analysis or intervention.
2Ease of manufacture
If static target segment identification is performed, then initial campaign preparation is simplified, but campaign effectiveness decreases due to population changes
Solution Approach 1:
The patent transforms the static target segment identification process into a dynamic, continuously updating system. The system automatically re-evaluates and updates target segment members based on current population data, ensuring that campaigns always target the most current and relevant audience while maintaining the simplicity of initial campaign setup through automated updates.
Solution Approach 2:
The system performs preliminary identification of target segment members before campaign launch and automatically updates the list in advance of any campaign execution. This ensures that when campaigns are launched, they are always directed at the most current target audience without requiring manual updates at the time of execution.
3Reliability
If frequent updates of target segment are performed, then campaign effectiveness is improved, but system complexity increases
Solution Approach 1:
The patent creates a universal automated system that handles multiple functions: identifying initial target segments, continuously monitoring population changes, automatically updating target lists, and managing campaign distribution. This multi-functional system achieves frequent updates without proportionally increasing complexity because a single integrated system performs all these tasks rather than requiring separate systems for each function.
Data Source
AI summary
A campaign server disclosed herein includes a graphic user interface (GUI) and underlying campaign server functionality that together enable a user to build, execute and analyze the results of a campaign with increased ease and accuracy. The campaign server advantageously includes a segmentation engine which operates to dynamically update target segment population data. The campaign server GUI enables the user to construct the campaign content and to launch the campaign towards members of the dynamically updated target segment. The campaign server further operates to collect and present campaign results to the user.