Dynamic Timeline Object Display for Web Services
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Solution Overview
Problem
Conventional methods for displaying fixed advertising and announcement frames in a timeline area of Web services, such as social network services, lead to reduced user retention and conversion rates due to poor visibility and user interface characteristics, especially on mobile devices.
Innovation Solution
A method for displaying objects in a timeline area that involves an object display device determining whether a user has taken an action within a predetermined time period and displaying different objects based on this action, thereby adapting the content dynamically to maintain user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If fixed advertising frames and fixed announcement frames are established in the timeline area, then objects such as game announcements and advertisements can be displayed, but user retention is reduced
Solution Approach 1:
The patent applies dynamics by making the advertising frames and announcement frames movable rather than fixed. The frames are positioned at intervals along the timeline and can be scrolled together with the timeline content, allowing them to adapt to user interaction while maintaining visibility. This dynamic positioning resolves the contradiction by preventing user retention degradation while still displaying multiple objects.
2Quantity of substance
If fixed advertising frames and fixed announcement frames are established in the timeline area, then objects such as game announcements and advertisements can be displayed, but visibility worsens
Solution Approach 1:
The patent applies local quality by giving different visual characteristics to different parts of the timeline area. The advertising frames and announcement frames are designed with distinct visual styles (different backgrounds, borders, or styling) that differentiate them from regular timeline entries while maintaining appropriate visibility. This allows multiple objects to be displayed with varying visual prominence based on their importance and type.
3Quantity of substance
If fixed advertising frames and fixed announcement frames are established in the timeline area, then objects such as game announcements and advertisements can be displayed, but the CVR for business ends up being reduced
Solution Approach 1:
The patent applies periodic action by displaying advertising frames and announcement frames at regular intervals along the timeline rather than continuously or all at once. This periodic distribution allows users to engage with timeline content naturally while encountering promotional content at manageable intervals, preventing ad fatigue and maintaining conversion rates while still achieving business objectives.
Data Source
AI summary
A method for displaying objects on a timeline area does not lower user retention and can increase the CVR. The present disclosure provides a method for displaying objects on a timeline area, including the steps of an object display device that manages a timeline of communication messages for a user of a Web service determining whether the user has taken an action within a predetermined time period on the timeline area of the Web service, displaying a first object on the timeline area when determining that the user has not taken the action, and displaying a second object that differs from the first object on the timeline area when determining that the user has taken the action.