Dynamic Tracking URL Redirects for Individual Behavior Analysis
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Solution Overview
Problem
Current tracking URLs are unable to analyze individual user behavior and actively influence marketing strategies, as they primarily gather aggregate data and cannot determine how users reach specific pages.
Innovation Solution
A system that assigns campaign tags to social media posts, dynamically generates tracking URLs using templates, and collects data on consumer interactions, allowing for personalized marketing by redirecting users based on their digital body language, which includes past behavior and interaction history.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If tracking URLs are used to gather aggregate data, then tracking service functionality is provided, but individual user behavior analysis capability is lost
Solution Approach 1:
The tracking URL is segmented into multiple components: a base URL for the tracking service, query string parameters for aggregate tracking, and a redirect mechanism for individual user identification. This segmentation allows the system to simultaneously handle both aggregate data collection and individual user behavior analysis by separating these functions into distinct URL components.
Solution Approach 2:
The patent introduces an intermediary redirect mechanism between the tracking URL and the destination page. This intermediary component captures individual user behavior data while allowing the tracking service to continue gathering aggregate data. The intermediary serves as a mediator that enables both functions to coexist without interfering with each other.
2Reliability
If tracking URLs are used to store aggregate information, then passive tracking is enabled, but active marketing influence capability is lost
Solution Approach 1:
The tracking URL system transitions from a static passive storage mechanism to a dynamic active marketing tool. The URL incorporates redirect logic that can adaptively direct users to different destination pages based on individual behavior patterns, enabling active marketing influence while maintaining reliable aggregate information storage through the tracking service.
Solution Approach 2:
The system changes parameters in the tracking URL based on detected user behavior patterns. By modifying redirect parameters dynamically, the system can actively influence marketing outcomes while the base URL and query string parameters continue to provide reliable aggregate tracking functionality.
3Loss of information
If traditional user activity tracking methods are used, then user behavior history can be formed, but source tracking capability is lost
Solution Approach 1:
The tracking URL incorporates source tracking parameters in advance before the user reaches the destination page. This preliminary action ensures that source information is captured and stored with the user behavior history, preventing loss of source tracking capability while maintaining complete user behavior records.
Data Source
AI summary
A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.