Dynamic Transparency Control for Superimposed Content Visibility
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing advertisement display techniques on the internet, where content is shown on a second layer behind information, often result in reduced visibility for both content types, making it difficult for users to recognize either the information or advertisement content.
Innovation Solution
A distribution apparatus and method that uses a processor to manage the display of content on a terminal device, superimposing advertisement content over information content with adjustable transparency, changing display modes based on user interactions such as scrolling, to ensure the advertisement is emphasized during movement and restored to a hidden state when still, thereby maintaining visibility of the primary content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisement content is displayed on a second layer behind information content, then the advertisement can be displayed without completely blocking the information content, but the visibility of both information content and advertisement content is reduced
Solution Approach 1:
The patent applies dynamics by making the transparency of advertisement content changeable based on user interaction states. When the user is not operating the terminal apparatus, the advertisement content maintains higher transparency for visibility. When user input operations are detected, the transparency is lowered to prioritize information content readability, and restored after operations cease. This dynamic adjustment resolves the contradiction by adapting visibility based on contextual needs.
Solution Approach 2:
The patent changes the transparency parameter of advertisement content dynamically. By adjusting this physical parameter based on whether user input operations are being performed, the system optimizes the balance between advertisement visibility and information content readability, resolving the visibility reduction issue while maintaining both content types on screen.
2Object-affected harmful factors
If advertisement content is displayed with high transparency to improve visibility, then the advertisement becomes more noticeable, but the information content behind it becomes harder to read
Solution Approach 1:
The system dynamically adjusts advertisement transparency based on user interaction state. During active input operations, advertisement transparency is reduced to ensure information content readability. When no operations are detected, transparency increases to improve advertisement visibility. This temporal separation of priorities resolves the contradiction between advertisement noticeability and information readability.
Solution Approach 2:
The system periodically monitors for user input operations and adjusts advertisement transparency accordingly. This periodic detection and adjustment cycle allows the system to switch between two transparency states, ensuring that information readability is maintained during interaction while advertisement visibility is enhanced during idle periods.
3Productivity
If the advertisement content is always visible to maintain advertisement effect, then user attention is constantly drawn to ads, but the primary information content loses focus
Solution Approach 1:
The patent makes advertisement visibility dynamic rather than static. By detecting user input operations and adjusting transparency accordingly, the system ensures advertisements are prominent during idle time to maintain advertisement effect, but recede during active interaction to preserve user focus on information content. This resolves the contradiction between continuous advertisement exposure and content focus.
Solution Approach 2:
The system takes preliminary action by detecting user input operations and proactively reducing advertisement transparency before the user might be distracted by ads during interaction. This anticipatory adjustment prevents the contradiction from manifesting, ensuring smooth transition between advertisement visibility and content focus modes.
Data Source
AI summary
A distribution apparatus includes a memory and a processor programmed to distribute control information and a first content to a terminal apparatus. The control information causes the terminal apparatus to execute displaying the first content superimposed onto a second content in a first display mode, the second content having a higher transparency than the first content; detecting an input operation causing the first content to move relative to the display region; in response to the detected input operation and the first content moving, changing the first display mode to a second display mode by changing a transparency of at least one of the first content and the second content, such that the first content and the second content are visible in the display region; and in response to completion of the input operation and the first content not moving, changing the second display mode to the first display mode.