Dynamic TV Content Assembly Using Viewer Engagement Feedback
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Solution Overview
Problem
Traditional television shows are not dynamically adapted to individual viewer preferences or real-time feedback, resulting in a one-size-fits-all viewing experience that fails to engage viewers effectively.
Innovation Solution
A system and method that utilize a processing system to obtain user profiles, select and generate media program components, and adjust content in real-time based on viewer engagement data, including biometric and environmental data, to create personalized and dynamic television shows.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional television shows are produced and broadcast with the same video content to all viewers, then production complexity is reduced and broadcasting is simplified, but viewer engagement and personalization are worsened
Solution Approach 1:
The television show content is segmented into multiple versions or variants that can be selectively assembled based on viewer profiles. Instead of producing one monolithic show, the system divides content into discrete segments that can be dynamically combined, allowing personalization without requiring complete redesign of the entire production system.
Solution Approach 2:
The system transitions from static, fixed television content to dynamic, adaptable content delivery. The television show is configured to dynamically adjust and adapt based on viewer profiles and real-time feedback, enabling the same show to be customized for different viewers while using the same underlying production infrastructure.
2Reliability
If television shows are presented without dynamic adaptation to viewer preferences or real-time feedback, then production and broadcasting processes are simplified, but viewer engagement and relevance are worsened
Solution Approach 1:
The system incorporates feedback mechanisms that capture viewer responses and preferences in real-time during television show consumption. This feedback is then used to dynamically adjust the content delivery, ensuring the show adapts to viewer preferences while maintaining automated operation through the feedback loop.
Solution Approach 2:
The television show system performs self-adjustment based on viewer profiles and real-time feedback without requiring manual intervention. The system automatically selects content variants, adjusts presentation parameters, and modifies the show delivery based on captured viewer data, enabling automated personalization that improves engagement.
3Adaptability or versatility
If the same video content is presented to all viewers, then content production is simplified and costs are reduced, but the ability to meet individual viewer preferences and situations is worsened
Solution Approach 1:
The system creates a universal television show platform that can serve multiple viewer types and preferences through a single production framework. By designing the show with multi-functional capabilities and interchangeable content variants, the system maintains production ease while achieving broad customization across different viewer audiences.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, a method that includes obtaining, by a processing system including a processor, a user profile for a user of a media service, and selecting, in accordance with the user profile, program components for inclusion in a media program to be presented via the media service. The method also includes generating the media program using the selected program components, and presenting the media program at equipment of the user. The method also includes obtaining sensor data associated with the user, and determining a user engagement level during presentation of the media program, based on the sensor data. The method further includes adjusting at least one of the program components responsive to the user engagement level, thereby generating a modified media program for presentation to the user. Other embodiments are disclosed.