Dynamic URI Tracking for Content Propagation Visibility
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Solution Overview
Problem
Advertisers lack control and visibility over the propagation of their content across social and mobile networks, making it difficult to assess the effectiveness of advertising campaigns as they can only track initial recipients and not subsequent distribution.
Innovation Solution
Assigning a unique identifier to content in the form of a URI or URL that changes each time it is accessed, allowing tracking of content parameters such as source, user ID, access date, and campaign ID, enabling the monitoring of content distribution and propagation through networks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a publisher broadcasts content to initial recipients, then the content can propagate deep into the network through social groups, but the advertiser loses control over subsequent propagation and cannot track distribution effectiveness
Solution Approach 1:
The unique identifier is segmented into multiple trackable parameters including source identifier, recipient identifier, timestamp, and propagation depth. Each parameter captures a specific aspect of content distribution, allowing comprehensive tracking without requiring a single complex identification system.
Solution Approach 2:
The system implements feedback by continuously modifying the unique identifier as content propagates through the network. Each modification records propagation events, creating a feedback loop that provides the advertiser with real-time information about content distribution effectiveness and network penetration depth.
2Measurement precision
If the advertiser wants to track the entire propagation process, then detailed monitoring of content distribution is achieved, but the complexity of modifying and tracking content parameters increases
Solution Approach 1:
The system performs preliminary action by pre-defining the structure of the unique identifier with all necessary tracking parameters before content distribution begins. This includes establishing the format for source identifiers, recipient identifiers, and timestamp structures, eliminating the need for complex real-time parameter creation during propagation.
Solution Approach 2:
The unique identifier is designed to be dynamic, automatically adapting its state as content propagates. The identifier evolves by appending or modifying parameters based on propagation events, allowing the system to maintain precise tracking without requiring manual intervention or complex modification logic at each propagation step.
3Productivity
If content parameters are modified each time content is accessed, then the number of accesses and propagation paths can be tracked, but the system requires continuous parameter modification and monitoring
Solution Approach 1:
The unique identifier performs self-service by automatically recording propagation information without requiring external intervention. Each time content is accessed, the identifier autonomously modifies itself to include new propagation data such as recipient identifiers and timestamps, eliminating the need for manual parameter updates and reducing time loss.
Solution Approach 2:
The system maintains continuous useful action by ensuring the unique identifier is constantly updated and refined as content propagates. This continuous modification process never interrupts the tracking function; instead, it seamlessly records each propagation event, maintaining uninterrupted monitoring of content distribution throughout the network.
Data Source
AI summary
A method, system and computer program for controlling propagation of content throughout the Internet, social and mobile networks. Publisher's content is assigned a unique identifier in a form of a URI (Uniform Resource Identifier) or a URL (Uniform Resource Locator). The unique identifier is modified each time the content is accessed by a user. The content parameters in the identifier are modified in order to keep track of number of accesses to the content by users. By changing the parameters assigned to the content, a publisher or an advertiser can determine a number of recipients of the content and keep track of the entire process of content distribution and its propagation throughout a network.