Dynamic URL Insertion for Non-Linear Video Interactivity
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Solution Overview
Problem
The increasing trend of multi-screening behavior among video consumers poses a challenge for advertisers and content providers to create engaging experiences that span devices and content delivery systems, as traditional video content lacks interactivity and depth, failing to fully utilize the potential of non-linear video content.
Innovation Solution
Dynamic URL insertion and transmission for non-linear video content across devices, allowing users to access additional interactive content, which can be static or dynamically updated based on time, content, or user actions, enhancing the viewing experience by blending traditional video with Internet-based content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional video content is used, then simplicity and ease of delivery are maintained, but interactivity and engagement are insufficient
Solution Approach 1:
The video content is segmented into linear and non-linear portions, with URLs embedded in metadata to access additional non-linear content. This segmentation allows traditional linear video delivery to be maintained while adding interactive elements through separate content pathways, resolving the contradiction between interactivity and delivery simplicity.
Solution Approach 2:
URLs are embedded within the metadata of the video content, creating a nested structure where additional content access points are integrated into the existing video metadata framework. This nesting enables interactive content delivery without requiring a completely separate delivery system, thus maintaining relative simplicity while enhancing versatility.
2Loss of information
If additional interactive content is integrated with non-linear video, then viewing experience richness is improved, but content delivery complexity increases
Solution Approach 1:
URLs for additional non-linear content are pre-embedded in the video metadata during content creation. This preliminary action ensures that content depth is available without requiring real-time generation or complex runtime processing, reducing system complexity while maintaining information richness.
Solution Approach 2:
The metadata acts as an intermediary layer between the linear video content and non-linear additional content. URLs embedded in metadata provide a simple mediation mechanism that connects traditional video delivery with enhanced content without requiring direct integration complexity between different content types.
3Adaptability or versatility
If static URL is used for additional content, then system simplicity is maintained, but user engagement and context-relevance are reduced
Solution Approach 1:
The system supports both static and dynamic URL approaches. URLs can be updated based on user actions, content playback position, or other contextual factors, allowing the content delivery to adapt dynamically while maintaining the underlying simple structure of URL-based content access. This resolves the contradiction by enabling adaptability without fundamentally changing the simplicity of the URL mechanism.
Solution Approach 2:
The system can update URLs based on user feedback and viewing behavior. When users interact with the content or navigate through the video, the URL can be dynamically updated to provide more relevant additional content, creating a feedback loop that enhances context-adaptability while using the simple URL replacement mechanism to manage complexity.
Data Source
AI summary
Dynamic uniform resource locator (URL) transmission may be provided for allowing a user to view a non-linear video content item along with additional content in order to provide a richer and deeper viewing experience giving more control to the user during video viewing. An indication may be provided to the user indicating the availability of additional interactive content associated with the non-linear video in a variety of different ways. Upon user request, the content associated with the URL may be updated or historic content presented to the user in order to present the non-linear video content combined with the additional content in a hybrid fashion. The transmitted URL may be static, or the URL may be dynamically updated based on one or more factors, such as time of day or action by the user or content provider.