Dynamic URL Personalization for Interactive TV
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Solution Overview
Problem
Conventional interactive television systems provide the same additional content to all customers, failing to offer personalized experiences based on individual customer demographics, device usage, and viewing contexts, which limits the relevance and engagement of interactive content.
Innovation Solution
A URL personalization system that dynamically inserts multiple links or URLs into a content stream, allowing television service providers to associate additional content with video items based on customer-specific criteria, such as demographics and device usage, enabling targeted content delivery and advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If the same additional content is provided to all customers, then the system complexity is reduced and implementation is easier, but the relevance and engagement of interactive content deteriorates
Solution Approach 1:
The patent applies dynamics by transitioning from static, uniform content delivery to dynamic, personalized content selection. The system dynamically selects additional content URLs based on customer profiles, viewing history, and real-time context, allowing the content stream to adapt automatically to individual user needs while maintaining the same infrastructure.
Solution Approach 2:
The patent implements local quality by providing different additional content to different customers based on their specific characteristics. Instead of uniform content for all users, the system tailors content recommendations to individual customer profiles, viewing patterns, and preferences, creating localized relevance for each user experience.
2Adaptability or versatility
If multiple URLs are inserted into the content stream for personalization, then content relevance is improved, but the device complexity and system architecture increases
Solution Approach 1:
The patent introduces an intermediary layer in the form of a content selection system that sits between the content delivery infrastructure and the end user. This intermediary manages the complexity of multiple URLs and content selection logic, presenting a simplified interface to both the delivery system and the user while handling the architectural complexity in the background.
Solution Approach 2:
The patent applies preliminary action by pre-configuring content URLs and customer profiles before actual viewing occurs. The system prepares content options and selection rules in advance, so that during actual content delivery, the personalization process is streamlined and doesn't add significant real-time complexity to the delivery infrastructure.
3Adaptability or versatility
If personalized content selection is implemented, then customer engagement is enhanced, but the difficulty of detecting and measuring customer preferences increases
Solution Approach 1:
The patent implements feedback mechanisms that continuously monitor customer interaction with content and use this information to refine future selections. By measuring viewing patterns, engagement metrics, and user responses, the system learns and adapts to customer preferences over time, making preference detection more accurate without requiring complex measurement systems.
Solution Approach 2:
The system applies self-service by allowing customers to implicitly express their preferences through their viewing behavior. Instead of requiring explicit preference input, the system infers preferences from natural viewing patterns and content interaction, automatically adapting content selection without adding measurement complexity.
Data Source
AI summary
A URL personalization system allowing a television service provider to dynamically associate multiple URLs with the video content item being viewed by the customer is provided. The associated URLs point to additional content that may be of interest to different customer demographics. A generic URL linking to the associated URLs may be inserted into the video content item. The system may personalize the generic URL by replacing or modifying the generic URL with a personalized URL based on information specific to the customer viewing the content before streaming the content or when additional content is requested. The customer is redirected to the personalized URL to obtain the additional content. This allows the television service provider to send a single video content item to all customers or large groups of customers while providing individual customers with an enhanced interactive television viewing experience.