Dynamic Delivery Component Placement in Short Videos
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Solution Overview
Problem
In the field of short video, displaying delivery information at a fixed moment can disrupt the user experience and negatively impact the conversion rate, as it may not be presented in a suitable manner or at an optimal time.
Innovation Solution
A method is introduced to divide candidate videos into video frames, determine key frames based on correlation degrees, and place delivery components into target frames with high conversion rates, ensuring delivery information is presented when most impactful.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If delivery component is placed and displayed at a fixed moment in the video playback process, then the delivery information can be presented to users, but the user's browsing experience of delivery information details is affected and conversion rate deteriorates
Solution Approach 1:
The patent applies dynamics by transitioning from fixed-time delivery component placement to dynamic frame selection based on video content analysis. The system analyzes video frames to identify key frames where delivery components should be placed, making the placement timing adaptive to the actual video content rather than following a rigid predetermined schedule. This resolves the contradiction by allowing delivery information to be presented effectively while maintaining user browsing experience through intelligent timing selection.
Solution Approach 2:
The patent changes the parameter of delivery component placement from fixed time-based positioning to variable frame-based positioning. By analyzing video frames and selecting optimal key frames for delivery component placement, the system adjusts the placement timing parameter dynamically based on video content characteristics, thereby improving both conversion rate and user experience simultaneously.
2Loss of information
If delivery component is placed at a predetermined point in time after video starts to play, then the delivery information can be delivered to users, but the presentation timing may not be optimal and user experience deteriorates
Solution Approach 1:
The patent applies preliminary action by performing video frame analysis and key frame identification before actual delivery component placement. The system pre-processes the video content to identify optimal frames for delivery information presentation, so that when delivery components are placed, they appear at the most effective timing based on prior analysis of video content characteristics, rather than relying on predetermined timing.
Solution Approach 2:
The patent implements feedback by using conversion information corresponding to different video frames to guide delivery component placement decisions. The system analyzes conversion data to determine which frames yield the best delivery results, and uses this feedback to optimize future placement timing, thereby reducing loss of information and eliminating wasted time on suboptimal presentation moments.
Data Source
AI summary
The present disclosure relates to a method for placing delivery information, an electronic device and a storage medium. The method includes: dividing a candidate video for placing the delivery information into a plurality of video frames; determining a plurality of key frames from the plurality of video frames based on a correlation degree of every two adjacent video frames; determining a target frame from the plurality of key frames based on existing conversion information corresponding to each of the plurality of key frames and sampling conversion information corresponding to the each of the plurality of key frames; and placing a delivery component corresponding to the target frame into the target delivery frame.