Dynamic Video Overlay Generation for Personalized Streaming

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Solution Overview

Problem

Traditional broadcast systems deliver unidirectional information such as news, stock, and weather simultaneously with video content, which is not interactive and fails to cater to individual viewer preferences, leading to viewer dissatisfaction as audiences shift to digital content.

Innovation Solution

A dynamic generation and rendering system for context-based interfaces within a video streaming environment, using overlay declarative language and an overlay engine to create customizable, interactive overlays on client devices, allowing real-time customization based on user profiles and video content, enabling bi-directional communication and personalized experiences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If traditional broadcast systems deliver unidirectional information simultaneously with video content, then information transmission efficiency is improved, but viewer engagement and personalization deteriorate

Engineering Contradiction:
Improveinformation transmission efficiencyVSAvoidviewer personalization
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The broadcast information is segmented into modular overlay components that can be independently selected and customized for different viewers. The overlay system divides information delivery into discrete, configurable elements that can be dynamically assembled based on user profiles and preferences, enabling both efficient transmission and personalized delivery.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The overlay system transitions from static, fixed-position tickers to dynamic, adaptive information displays. The overlays can change position, content, and configuration in real-time based on viewer interactions, device characteristics, and content context, maintaining transmission efficiency while enabling personalization.

Inventive Principle:
Principle #15Dynamics

2Ease of manufacture

If traditional tickers are positioned at constant positions within frames, then transmission simplicity is improved, but viewer satisfaction and information relevance deteriorate

Engineering Contradiction:
Improvetransmission simplicityVSAvoidviewer satisfaction
Core Design Contradiction:
Ease of manufactureVSEase of operation

Solution Approach 1:

The overlay system serves multiple functions simultaneously: it maintains the simplicity of traditional tickers for basic information delivery while adding capabilities for customization, interactivity, and adaptive positioning. The same overlay infrastructure can deliver standard tickers or personalized information displays based on viewer preferences and device characteristics.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Quantity of substance

If broadcast content is distributed to unlimited devices, then information dissemination reach is improved, but individualized content delivery deteriorates

Engineering Contradiction:
Improveinformation reachVSAvoidindividualized delivery
Core Design Contradiction:
Quantity of substanceVSAdaptability or versatility

Solution Approach 1:

The system enables client devices to self-configure overlay displays based on their own characteristics and stored user profiles. Each device independently determines the appropriate overlay configuration without requiring complex server-side customization for each device, maintaining efficient broad distribution while enabling individualized delivery through device-autonomous personalization.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11949941B2Dynamic context-based video streaming overlay generation
Publication Date: 2024.04.02 HAYSTACK TV INC
  • US11949941B2 patent drawing
  • US11949941B2 patent drawing
  • US11949941B2 patent drawing

AI summary

Disclosed are some implementations of systems, apparatus, methods and computer program products for customizing and dynamically generating overlay graphical user interfaces (GUIs) within the context of a video streaming environment.