Dynamic Virtual Reward Adjustment for Game Offer Walls
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Solution Overview
Problem
Conventional online game offer walls present fixed virtual rewards to users, leading to inefficiencies in encouraging offer acceptance and achieving revenue goals, as the rewards do not dynamically adjust based on user behavior or revenue performance.
Innovation Solution
A system that includes modules for revenue tracking, goal setting, and reward adjustment, allowing virtual currency rewards to be dynamically adjusted based on revenue performance, ensuring alignment with revenue goals and maximizing user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If fixed virtual rewards are presented to users in offer walls, then the offer structure is simple and easy to manage, but user engagement decreases and revenue goals cannot be optimized
Solution Approach 1:
The patent implements dynamic reward adjustment by allowing virtual reward amounts to change automatically based on real-time revenue tracking and goal comparison. The system transitions from static fixed rewards to dynamic variable rewards that adapt to performance metrics, enabling the offer wall to respond to changing conditions without manual intervention.
Solution Approach 2:
The system establishes a feedback loop where revenue from offer acceptances is continuously tracked, compared against revenue goals, and used to adjust future reward presentations. This closed-loop feedback mechanism enables automatic optimization of rewards based on actual performance data, resolving the contradiction between adaptability and complexity.
2Productivity
If high virtual rewards are offered to encourage offer acceptance, then user engagement increases, but revenue goals may be exceeded
Solution Approach 1:
The system uses real-time feedback from revenue tracking to dynamically adjust reward levels. When revenue goals are approaching or exceeded, the system automatically reduces virtual rewards to prevent overage while maintaining sufficient incentives for acceptance. This feedback-driven adjustment resolves the contradiction between maximizing acceptance rates and controlling revenue expenditure.
Solution Approach 2:
The patent changes the parameter of virtual reward amounts dynamically based on revenue performance. Instead of using fixed high rewards that guarantee overage, the system adjusts reward parameters in real-time based on current revenue status, enabling flexible control over the trade-off between acceptance rates and revenue goals.
3Loss of energy
If low virtual rewards are presented to minimize cost to the game provider, then revenue control is improved, but offer acceptance rates decrease
Solution Approach 1:
The system transitions from static low rewards to dynamic rewards that adjust based on revenue performance. When revenue goals are not yet met, the system automatically increases virtual rewards to stimulate acceptance rates, while maintaining control when goals are approached. This dynamic adjustment resolves the contradiction between cost control and acceptance optimization.
4Ease of operation
If conventional fixed offer walls are used, then the system is simple to operate, but there is no way to determine if users would accept offers for lower virtual rewards
Solution Approach 1:
The system captures valuable information about user responses to dynamically adjusted rewards, creating a feedback mechanism that reveals user preferences and acceptance thresholds. This information is automatically collected and used to inform future reward presentations, transforming the system from simple but blind operation to intelligent operation with user insight.
Solution Approach 2:
The system enables automatic optimization of reward presentations without requiring manual analysis of user preferences. The automated feedback loop and dynamic adjustment mechanism allow the system to self-optimize based on observed user behavior, reducing operational complexity while gaining valuable user preference information.
Data Source
AI summary
This disclosure relates to presenting offers for in-game virtual rewards to users. In implementations, revenue information may be determined that represents revenue to be remitted to a virtual space provider based on acceptance of the offers by the users, a revenue goal may be determined, and rewards of virtual currency associated with presented offers may be determined, such that a first reward of virtual currency is adjusted based on a comparison of the revenue information with the revenue goal.