Dynamic Visual Content Display on Calling Devices

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Current communication systems lack the ability to dynamically display customized visual content on a calling device based on configuration data provided by the called party, especially with the advent of larger smartphone displays that can handle more extensive information.

Innovation Solution

A system where a calling device initiates a communication session and transmits an identifier to a server, which generates and provides display data based on configuration data from the called party, allowing the calling device to display customized visual content, including logos, advertisements, and personalized information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional Caller ID service is used, then the called party can see basic calling information, but the calling device cannot display customized visual content based on called party's configuration

Engineering Contradiction:
Improvecustomized visual content displayVSAvoidsystem architecture
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A server acts as an intermediary between the calling device and the called party's configuration data. The server receives the called party identifier from the calling device, retrieves customized display configuration data, and sends it back to the calling device for rendering. This mediator approach enables customized content display without requiring direct integration between calling devices and called party systems.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The called party pre-configures their display preferences, visual content, and customization parameters in advance before any call occurs. This configuration data is stored and ready to be retrieved when someone calls, eliminating the need for real-time customization during the communication session and reducing system complexity.

Inventive Principle:
Principle #10Preliminary action

2Area of stationary object

If display limitations of older phones are maintained, then system compatibility is preserved, but the ability to show longer names and media content is restricted

Engineering Contradiction:
Improvedisplay areaVSAvoidcontent type support
Core Design Contradiction:
Area of stationary objectVSAdaptability or versatility

Solution Approach 1:

The system dynamically adapts the displayed visual content based on the calling device's display capabilities. The server receives device information, determines appropriate content formats and sizes, and delivers customized display data that optimizes the use of available screen real estate while supporting diverse content types including images, videos, and extended text beyond traditional 15-character limits.

Inventive Principle:
Principle #15Dynamics

3Loss of information

If customized visual content is displayed on the calling device, then user experience is enhanced with relevant information, but additional data transmission and processing is required

Engineering Contradiction:
Improveinformation completenessVSAvoiddata processing
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system extracts only the necessary configuration data and visual content elements from the called party's comprehensive profile that are relevant to the specific calling device and context. Rather than transmitting all possible information, the server selectively retrieves and sends only the required display data, reducing processing overhead while maintaining information completeness for the user experience.

Inventive Principle:
Principle #2Taking out (Extraction)

Data Source

PatentUS10652388B2Communication systems and methods for causing display of visual content on a screen associated with a calling device
Publication Date: 2020.05.12 NEUSTAR INC
  • US10652388B2 patent drawing
  • US10652388B2 patent drawing
  • US10652388B2 patent drawing

AI summary

Computer systems and methods for displaying on a device associated with a calling party visual content customized by a called party are disclosed. In one implementation, a device associated with a calling party includes one or more processors may be configured to obtain a request to establish a communication session with a device associated with a called party. The one or more processors may be further configured to, in response to obtaining the request to establish the communication session, attempt to initiate the communication session and transmit an identifier associated with the called party to a server and obtain display data from the server. The display data may be generated based on configuration data associated with the called party. The one or more processors may be further configured to cause display of visual content generated based on the display data.