Dynamic Web Content Delivery via Context Segment Paths
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Solution Overview
Problem
The proliferation of diverse computing devices with varying capabilities poses a challenge in effectively delivering web content that meets the preferences and device-specific requirements of end users, leading to suboptimal user experiences due to the need for generic content formatting that may not suit individual device capabilities.
Innovation Solution
A method and system that utilize contextual vocabularies and customer segmentation to dynamically deliver web content by determining user behavior analytics and device information, generating context segment paths, and tailoring web pages to match user preferences and device capabilities, ensuring optimized content formatting across different devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If web content is formatted generically to accommodate all devices, then device compatibility is improved, but user experience deteriorates due to suboptimal formatting for specific device capabilities
Solution Approach 1:
The patent segments web content into modular components that can be independently selected and formatted based on device capabilities. The system divides content delivery into discrete units that can be assembled differently for different devices, allowing both broad compatibility and device-specific optimization without requiring separate complete versions for each device type.
Solution Approach 2:
The patent implements dynamic content formatting where the web content structure and presentation are automatically adjusted based on real-time detection of device capabilities. The system dynamically modifies content delivery parameters such as resolution, format, and composition to match the specific device being used, resolving the contradiction between universal compatibility and device-specific optimization.
2Ease of operation
If multiple versions of web content are created for different devices, then user experience is improved, but system complexity increases
Solution Approach 1:
The patent creates a universal content delivery system that can serve multiple device types through a single content source. The system uses device capability detection and automatic formatting rules to generate appropriate content presentations without requiring manual creation of separate content versions. This multi-functional approach allows one content repository to serve smartphones, tablets, desktops, and other devices with varying capabilities.
Solution Approach 2:
The patent introduces an intermediary content delivery system that sits between the content source and various devices. This intermediary automatically detects device capabilities, selects appropriate content formats, and applies formatting rules to generate device-optimized presentations. This mediator layer handles the complexity of multi-device support centrally, preventing it from propagating to the content creation and management processes.
3Loss of information
If web content is customized for specific device capabilities, then content relevance is improved, but processing requirements increase
Solution Approach 1:
The patent implements preliminary action by pre-defining content formatting rules and templates for various device capability categories. Instead of performing complex real-time content generation, the system pre-prepares formatting instructions and content variations that can be quickly selected and applied based on detected device characteristics. This advance preparation significantly reduces the processing power required during actual content delivery while maintaining high content relevance.
Data Source
AI summary
Systems and methods for dynamically delivering web content are provided herein. A method may include determining behavior analytics of an end user and device related information for a first computing device used by the end user, as well as comparing the behavior analytics, and other contextual information, of an end user and the device related information for the first computing device used by the end user to a contextual vocabulary that includes context segments that define contextual information of a plurality of end users and device related information for computing devices used by the plurality of end users. The method includes generating a context segment path for an end user, the context segment path having a plurality of context segments that have been selected from the contextual vocabulary, and dynamically creating a web page having web content that is selected and formatted based upon the context segment path.