Dynamic Web Content Rendering for Third-Party Marketing Integration
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Solution Overview
Problem
Existing web content management systems face challenges in integrating third-party software functionalities across different environments, leading to restricted integration possibilities and difficulties in separating web services code from actual web content, especially with .NET functionalities.
Innovation Solution
A web content management application that maintains a global marketing framework, gathers consumer data, analyzes interests, and dynamically modifies web content to align with consumer preferences, utilizing a dynamic rendering engine and data exchange adapters to abstract and render third-party data in a predetermined format, ensuring seamless integration and customization across various channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If third party software is integrated into the main CME through specific integrations, then functionality is improved, but integration possibilities are restricted and device complexity increases
Solution Approach 1:
The patent introduces an intermediary layer (web services interface and data exchange adapter) between third-party software and the CME, allowing integration without direct coupling. This mediator enables multiple third-party integrations while maintaining system stability and reducing complexity by standardizing interaction protocols.
Solution Approach 2:
The patent creates a universal integration framework that can accommodate multiple third-party software sources through a common interface. This multi-functional adapter allows the CME to work with various external tools (spreadsheet applications, database systems, etc.) without requiring separate integration mechanisms for each, thereby expanding integration possibilities while controlling complexity.
2Reliability
If third party sources are run in the same environment, then functionality is rendered correctly, but web services code cannot be separated from web content
Solution Approach 1:
The patent extracts web services code from the embedded third-party environment and separates it into distinct web service components that communicate through standardized interfaces. This extraction allows the web content to reference services without containing the actual service implementation, enabling clear separation while maintaining reliable functionality through the defined interface contract.
Solution Approach 2:
The patent segments the integrated system into distinct modules: the CME core, web service layer, and third-party adapter layer. Each segment operates independently with well-defined interfaces, allowing the web services code to be separated from web content while maintaining proper functionality through the segmented architecture.
3Adaptability or versatility
If client side rendering is used through iframe elements, then third party functionalities can be rendered, but web services code separation becomes difficult
Solution Approach 1:
The patent uses an intermediary web service layer that sits between the CME and third-party functionalities, replacing direct iframe embedding. This mediator allows third-party functions to be rendered while maintaining code separation, as the web services interface abstracts the rendering mechanism from the service logic.
Data Source
AI summary
Systems and methods for selectively modifying web content are provided. An exemplary method includes providing a web content management application via a web site, the web content management application coupled to a web server associated with the web site, the web content management application adapted to maintain a global marketing framework indicative of a marketing campaign; generating a web marketing campaign from at least a portion of the global marketing framework; gathering marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers; storing the marketing data in a database; analyzing the marketing data; and based upon the analysis of the marketing data, selectively and dynamically modifying the web content of the web marketing campaign to substantially correspond to the interests of the consumers.