Dynamic Web Page Information Insertion Based on User Interaction

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Solution Overview

Problem

Existing techniques for displaying related information on web pages are complex, requiring users to manually navigate and often lead to skipped important information for users with low interest and excessive effort for those with high interest, especially when dealing with multimedia content like movies.

Innovation Solution

A server apparatus that monitors user interaction data to determine interest levels and dynamically inserts relevant information into the web page, adjusting content display based on scrolling speed, operation frequency, and playback behavior to optimize information presentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If the amount of information displayed on a web page is increased to satisfy users with high interest, then users with high interest can access more details, but users with low interest are overwhelmed and skip important information

Engineering Contradiction:
Improveamount of information displayedVSAvoidbrowsing efficiency
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The web page dynamically adjusts the amount of information displayed based on real-time monitoring of user operation information. The system changes the display state from static to adaptive, inserting additional information only when users exhibit high-interest behaviors such as prolonged停留, repeated viewing, or interactive operations, thereby optimizing browsing efficiency for both low-interest and high-interest users

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the parameter of information quantity displayed on the web page based on user behavior parameters. By monitoring operation frequency,停留 time, and interaction depth, the system adjusts the information display parameter dynamically - showing minimal information for low-interest users and expanded information for high-interest users, resolving the contradiction between information quantity and browsing efficiency

Inventive Principle:
Principle #35Parameter changes

2Ease of operation

If the amount of information displayed on a web page is decreased to help users with low interest, then browsing efficiency improves, but users with high interest must perform additional operations to collect related information

Engineering Contradiction:
Improvebrowsing efficiencyVSAvoidamount of information displayed
Core Design Contradiction:
Ease of operationVSQuantity of substance

Solution Approach 1:

The system performs preliminary monitoring of user operation information and prepares additional information in advance. When users with high interest exhibit specific behaviors (prolonged停留, repeated viewing, deep interaction), the system has already prepared the related information ready for immediate insertion, eliminating the need for users to perform additional collection operations while maintaining browsing efficiency for low-interest users

Inventive Principle:
Principle #10Preliminary action

3Loss of information

If conventional link techniques are used to display related information, then users can access related information, but the operation becomes complicated requiring browser transitions and multiple clicks

Engineering Contradiction:
Improveaccess to related informationVSAvoidoperation complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system merges the display of related information into the current web page context rather than requiring separate browser windows or page transitions. Additional information is inserted and displayed within the existing page framework, combining the main content and related information into a single unified view, thereby eliminating complex navigation operations while ensuring information access

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system introduces an intermediary mechanism that monitors user behavior and mediates between the user's information needs and the web page content. This intermediary automatically inserts relevant information based on monitored operation patterns, eliminating the need for users to manually navigate through links and browser transitions, thus reducing operation complexity while maintaining information accessibility

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10360270B2Server apparatus, terminal apparatus, method for inserting information into web page, information insertion program, and recording medium with program recorded therein
Publication Date: 2019.07.23 RAKUTEN GROUP INC
  • US10360270B2 patent drawing
  • US10360270B2 patent drawing
  • US10360270B2 patent drawing

AI summary

A server apparatus transmits a web page to a terminal apparatus through a network, and monitors user operation information for the web page displayed on the terminal apparatus. The server apparatus determines whether or not the monitored user operation information satisfies a predetermined condition, and when determining that the condition is satisfied, inserts the insertion information into a predetermined display position on the web page displayed on the terminal apparatus.