Dynamic Web Page Generation via Business Rule Engine
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Solution Overview
Problem
Existing web page systems lack flexibility in customizing user experiences based on user interactions and marketing objectives, leading to inconsistent online experiences and high shopping cart abandonment rates.
Innovation Solution
The SmartBar™ tool and Business Rule Engine system dynamically alter web pages by analyzing user activity, allowing for real-time content customization and marketing campaign optimization through SmartBar™ cells and business rules, enhancing user engagement and reducing cart abandonment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If cookies are used to personalize web pages, then user-specific information can be stored and accessed, but the system lacks flexibility to dynamically alter web pages based on user activity and marketing objectives
Solution Approach 1:
The web page is divided into multiple cells, each independently controllable through business rules. This segmentation allows different portions of the page to be dynamically customized based on user activity, marketing objectives, and other parameters without requiring complete page redesign or complex monolithic system changes.
Solution Approach 2:
The system enables dynamic alteration of web page content based on real-time user activity and predefined business rules. Web pages transition from static to dynamic, allowing content to change automatically in response to user behavior, time, device type, and marketing campaigns without manual intervention.
2Ease of operation
If static web pages are used, then system simplicity is maintained, but user experience consistency across different channels and devices is poor
Solution Approach 1:
The system continuously monitors user activity, device information, and interaction patterns, then uses this feedback to automatically adjust web page content through business rules. This creates a closed-loop system where user behavior directly influences page presentation, ensuring consistent and relevant experiences across different channels and devices.
Solution Approach 2:
The business rule engine serves multiple functions: it personalizes content, responds to user activity, coordinates marketing campaigns, and adapts to different devices. This universal system handles diverse requirements through a single framework, maintaining simplicity while achieving adaptability across multiple contexts.
3Ease of manufacture
If manual web page customization is used, then programming control is precise, but marketing groups cannot control web page content and real-time optimization is difficult
Solution Approach 1:
The business rule engine acts as an intermediary layer between the web page infrastructure and marketing objectives. It translates marketing requirements into automated page modifications without requiring programmers to directly control content, enabling marketing groups to efficiently optimize campaigns while maintaining system integrity.
Solution Approach 2:
The system automatically adjusts web page content based on predefined business rules and real-time user activity, eliminating the need for manual programming interventions. Marketing campaigns self-optimize through automated rule execution, improving productivity while maintaining precise control over page presentation.
Data Source
AI summary
A system and method for dynamically generating a web page is disclosed. The web page includes a frame having content cells. Content for the content cells is provided based in part on business rules. A business rules engine processes, in real-time, an online interaction and determines appropriate content for the content cells. The business rules engine outputs a pointer to the content which is used to populate the content cell.