Dynamic Webpage Content Region for Targeted Advertising
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Solution Overview
Problem
Existing social network services face challenges in providing relevant content to user terminals, leading to reduced advertising effectiveness and user inconvenience due to irrelevant or intrusive advertisements, especially when users block popup messages.
Innovation Solution
A network server system that includes a webpage provider, user monitor, and content selector, which arranges content in specific regions and dynamically updates content based on user interactions, searching for related content in a database to enhance user interest and relevance, while providing it as part of the webpage rather than as a popup.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertising messages are provided as popup messages to user terminals, then advertising exposure is ensured, but user convenience deteriorates and users may block popup messages
Solution Approach 1:
The patent introduces a webpage region as an intermediary carrier for advertising content. Instead of using popup messages that directly interrupt users, the advertising content is embedded within the webpage structure (e.g., sidebar, banner regions), serving as a mediator between the advertiser and user. This allows advertising exposure while maintaining webpage flow and user convenience.
Solution Approach 2:
The patent divides the webpage into multiple regions (first region for main content, second region for advertising content). By segmenting the webpage layout, the advertising content is separated from the main content flow but remains integrated within the same page, ensuring exposure without disrupting user experience.
2Quantity of substance
If advertising messages are provided to user terminals, then advertising revenue is generated, but advertising effectiveness deteriorates when messages are not related to user interest
Solution Approach 1:
The patent implements a feedback mechanism where the server monitors user actions (clicks, views, interactions) on content in the first region, and uses this feedback to dynamically select and update advertising content in the second region. This ensures advertising content is relevant to user interests, improving effectiveness while maintaining advertising provision.
Solution Approach 2:
The patent makes the advertising content dynamic by allowing it to change based on user behavior. The server continuously updates the second region with new advertising content selected according to detected user actions, transforming static advertising into adaptive, context-aware content that responds to user preferences.
3Reliability
If popup messages are used for advertising, then advertising exposure is guaranteed, but user settings are disrupted and permission is lost
Solution Approach 1:
The patent segments the webpage into distinct functional regions, placing advertising content within the webpage structure rather than as separate popup windows. This segmentation allows advertising to be delivered as part of the normal webpage content, ensuring compatibility with all user terminals regardless of popup blocking settings.
Solution Approach 2:
The patent merges the advertising content delivery mechanism with the webpage itself. By combining advertising content with the main webpage structure (making them part of the same HTML document), the system ensures advertising exposure is guaranteed as long as the webpage loads, without requiring separate popup permissions.
Data Source
AI summary
A network server includes a webpage provider, a user monitor, and a content selector. The webpage provider is configured to provide to a user terminal a webpage including a first region and a second region arranged in a first direction in response to a request from the user terminal. The first region includes pieces of first content arranged in a second direction crossing the first direction, and the second region includes pieces of second content arranged in the second direction. The user monitor is configured to detect an action of the user terminal for the pieces of first content. The content selector is configured to search for pieces of third content related to the content for which the action of the user terminal is detected among the pieces of first content in a database, and to include the pieces of third content in the second region.