Dynamic Website Display Customization for Weather Events

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Solution Overview

Problem

Web sites often fail to prominently display weather-related content relevant to users affected by specific weather events, burying important information amidst other content.

Innovation Solution

A method and system that dynamically customize website displays by determining the geographic relevance of web page content to the user, retrieving weather data, and modifying the style sheet to prominently display weather-related content, ensuring users easily find pertinent information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If weather-related content is displayed among routine notices using standard style sheet, then all content is presented uniformly, but weather-related information is not prominently visible and gets buried in content clutter

Engineering Contradiction:
Improvevisibility of weather-related contentVSAvoiddisplay customization complexity
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The patent applies local quality by modifying the style sheet to apply distinct visual properties specifically to weather-related content elements. When weather events are detected, the system identifies weather-related notices and applies enhanced styling (such as different colors, borders, or positioning) only to those specific elements, while leaving other routine notices unchanged. This creates local visual differentiation that makes weather information prominent without requiring complete redesign of the entire page layout.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent implements dynamics by making the style sheet adaptive and responsive to real-time weather conditions. The system continuously monitors weather data and dynamically adjusts the display style of weather-related content based on current weather events. When severe weather is detected, the style sheet automatically modifies to enhance visibility; when normal conditions prevail, the standard style is maintained. This dynamic adaptation allows the display to change based on environmental conditions without manual intervention.

Inventive Principle:
Principle #15Dynamics

2Loss of information

If standard style sheet is used for all content, then implementation is simple, but weather-related information is not easily distinguishable from other content

Engineering Contradiction:
Improvevisibility of critical weather informationVSAvoidstyle sheet modification complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent applies preliminary action by pre-defining multiple style sheet templates with different visual characteristics optimized for various weather conditions. Instead of creating styles dynamically from scratch when weather events occur, the system has prepared style variations in advance (such as severe weather alert styles, snowstorm styles, heat wave styles). When a weather event is detected, the system simply selects and applies the appropriate pre-prepared style template, which reduces the complexity of real-time style generation while ensuring critical information is properly highlighted.

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If weather data is retrieved and style sheet is modified in real-time, then weather-related content visibility is improved, but processing time and system complexity increase

Engineering Contradiction:
Improveaccessibility of weather informationVSAvoidweb page processing time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent applies merging by combining the weather data retrieval process with the existing web page content generation process. Instead of treating weather data fetching as a separate sequential step that adds to processing time, the system integrates weather data retrieval with the web page rendering pipeline. The weather monitoring and style sheet modification occur concurrently with page content generation, allowing weather information to be incorporated without significantly increasing total page delivery time.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS11263281B2Dynamic web site display customization based on local weather events
Publication Date: 2022.03.01 THE WEATHER CO LLC
  • US11263281B2 patent drawing
  • US11263281B2 patent drawing
  • US11263281B2 patent drawing

AI summary

A method and system for dynamically customizing website displays is provided. Upon receiving a request from a user to display a web page, the geographic locations of items described on the web page is determined as well as the geographic location of the user. A relevance of the locations on the web page to the user is determined according to proximity. If the locations are determined to be relevant to the user weather data associated with the locations on the web page and the location of the user is retrieved. Content on the web page related to the weather data is identified, and the standard style sheet for the web page is modified to generate a customized style sheet, wherein weather-related content is displayed more prominently than it would be in the standard style sheet.