Dynamic Website Hosting Location Optimization

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Solution Overview

Problem

Current website hosting solutions often fail to provide optimal response times and user experience due to inefficient location-based hosting decisions, which are typically reactive and do not account for future traffic patterns or marketing efforts.

Innovation Solution

A method that collects business information and website traffic data to dynamically select or replicate hosting locations for websites, ensuring faster response times by positioning hosting servers closer to the target audience, either by analyzing domain names, business types, or marketing campaigns.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If website hosting location is selected based on current business information only, then initial hosting setup is simple, but response time for future traffic patterns may be suboptimal

Engineering Contradiction:
Improvehosting setup simplicityVSAvoidwebsite response time
Core Design Contradiction:
Ease of manufactureVSSpeed

Solution Approach 1:

The system performs preliminary actions by collecting business information in advance (domain names, business types, marketing campaigns) and proactively selecting optimal hosting locations before traffic patterns occur. This allows the hosting infrastructure to be pre-positioned to serve future traffic efficiently, rather than reactively moving after traffic patterns are observed.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The hosting location selection is made dynamic through continuous monitoring of business information changes. When business information is updated (new domain names, changed business types, new marketing campaigns), the system dynamically re-evaluates and adjusts hosting locations to maintain optimal response times, transitioning from static to adaptive hosting management.

Inventive Principle:
Principle #15Dynamics

2Speed

If website is replicated to multiple hosting locations, then response time for distributed audiences improves, but system complexity increases

Engineering Contradiction:
Improvewebsite response timeVSAvoidhosting system complexity
Core Design Contradiction:
SpeedVSDevice complexity

Solution Approach 1:

The system applies local quality by replicating website content to specific hosting locations based on the geographical distribution of the target audience. Each hosting location is optimized for its local region, with content replicated only where needed based on business information analysis, rather than uniform replication across all locations.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system uses copying to create replicated instances of the website at strategically selected hosting locations. This allows the same website content to be served from multiple geographical locations simultaneously, improving response times for users in different regions while maintaining content consistency across all replicas.

Inventive Principle:
Principle #26Copying

3Ease of operation

If hosting location is changed frequently based on real-time traffic data, then user experience improves, but hosting stability deteriorates

Engineering Contradiction:
Improveuser experienceVSAvoidhosting stability
Core Design Contradiction:
Ease of operationVSStability of the object's composition

Solution Approach 1:

The system implements periodic action by monitoring business information at scheduled intervals and triggering hosting location changes only when significant changes are detected. This periodic monitoring approach balances responsiveness to traffic pattern changes with system stability, avoiding excessive reconfiguration while still adapting to meaningful business changes.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The system uses feedback mechanisms to monitor changes in business information (domain names, business types, marketing campaigns) and adjust hosting locations accordingly. The feedback loop continuously evaluates whether changes in business information warrant hosting location changes, making informed decisions that improve user experience while maintaining hosting stability through conditional rather than constant reconfiguration.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10148541B2Location-based website hosting optimization
Publication Date: 2018.12.04 GO DADDY OPERATING CO LLC
  • US10148541B2 patent drawing
  • US10148541B2 patent drawing
  • US10148541B2 patent drawing

AI summary

A hosting provider may host a website at a first hosting location based on initial business information received from a hosting customer, perhaps while the hosting customer created an account. The initial business information may include, as non-limiting examples, whether the business is a local or non-localized business, business addresses and/or registered domain names. A domain name, particularly if it resolves to the website, may be analyzed for incorporated words, spelling, characters and/or top-level domain that may point to, or be more commonly used in, one or more geographical regions. The website may be moved to a second location based on the initial business information combined with subsequently collected business information, such as, as non-limiting examples, updated address information, marketing campaigns aimed at particular locations and/or based on the originating location of traffic to the website.