Eco-Friendly Authentication System for Personalized Purchase Recommendations
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Solution Overview
Problem
Consumers face difficulties in identifying eco-friendly products due to the overwhelming amount of advertisements and information, making it challenging to accurately choose environmentally conscious purchases.
Innovation Solution
A computer-implemented method and system that receives user authentication data, determines eco-friendly scores for users and entities, and provides targeted eco-friendly purchase recommendations through a graphical user interface, utilizing machine learning to analyze trends and offer increased rewards for subsequent eco-friendly transactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If consumers rely on advertising campaigns to identify eco-friendly products, then information about eco-friendly products is provided, but consumers are exposed to overwhelming amounts of product promotions making it difficult to accurately identify eco-friendly products
Solution Approach 1:
The patent introduces an intermediary system (eco-friendly authentication system) that acts as a mediator between consumers and product information. This system processes and verifies eco-friendly claims through standardized authentication, filtering out false or unverified information from the overwhelming advertising landscape. The intermediary provides consumers with reliable, verified eco-friendly product identification without requiring them to navigate through excessive promotional content.
2Measurement precision
If consumers spend time researching each product and its alternatives to identify eco-friendly options, then accurate eco-friendly product identification may be achieved, but valuable time is consumed
Solution Approach 1:
The system performs preliminary authentication and verification of eco-friendly claims before products reach consumers. Eco-friendly standards and criteria are pre-established, and products undergo pre-verification through the authentication system. This preliminary action ensures that when consumers encounter verified eco-friendly products, the identification is already accurate without requiring extensive research time on their part.
3Productivity
If companies use advertising campaigns to promote eco-friendly products, then product visibility is increased, but the effectiveness is reduced due to the amount of product promotions consumers are exposed to
Solution Approach 1:
The patent applies local quality by providing targeted, personalized eco-friendly product recommendations to individual consumers based on their preferences, purchase history, and environmental values. Instead of generic mass advertising, the system delivers customized information about eco-friendly products that are specifically relevant to each consumer, making the marketing communication more effective while reducing the overall volume of advertising needed.
Data Source
AI summary
A computer-implemented method for transmitting electronic data. The method may include receiving a user data set for a user, wherein the user data set includes a user identifier and one or more user authentications for one or more entities, each entity of the one or more entities having an entity eco-friendly score, determining a user eco-friendly score for the user based on the one or more user authentications and a respective one or more entity eco-friendly scores, modifying a data store server to store the user identifier and the eco-friendly score for the user, generating a targeted event associated with a user medium, based on the user eco-friendly score, and transmitting, to a user device of the user, the targeted event via the user medium.