E-commerce Transaction Integration via Client API and Iframe
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Solution Overview
Problem
Conventional e-commerce methods require redirecting the user's browser to another webpage for completing transactions, which can be inconvenient and disrupt the user experience.
Innovation Solution
A system and method that enable e-commerce transactions to be conducted without redirecting the browser, by integrating a Client Application Programming Interface (API) into electronic publishing pages, allowing users to interact with product information and complete transactions directly on the current webpage, including options for registration, payment processing, and sharing features.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the user is redirected to another webpage to complete the e-commerce transaction, then the transaction can be processed through a dedicated e-commerce platform, but the user experience is disrupted and the browsing context is lost
Solution Approach 1:
The patent merges the e-commerce transaction functionality directly into the electronic publishing page by embedding an iframe that loads the e-commerce platform within the publisher's page. This allows the transaction to be processed reliably through the dedicated e-commerce platform while maintaining the user's browsing context and experience continuity, as the user remains on the publisher's page throughout the transaction process.
Solution Approach 2:
The patent uses an iframe as an intermediary element that acts as a window into the e-commerce platform. This intermediary allows communication and data exchange between the publisher's page and the e-commerce platform without requiring the user to leave the publisher's page, thus resolving the contradiction between reliable transaction processing and user experience continuity.
2Reliability
If the browser is redirected to another webpage for e-commerce transactions, then secure payment processing can be ensured through a dedicated platform, but the transaction process becomes more complex and time-consuming
Solution Approach 1:
By embedding the e-commerce platform within an iframe on the publisher's page, the patent combines the security of dedicated payment processing with the efficiency of a streamlined user flow. Users can complete transactions without navigating away and returning, significantly reducing transaction completion time while maintaining payment security through the dedicated e-commerce platform.
Solution Approach 2:
The patent enables continuous user interaction throughout the transaction process without interruption or navigation away from the publisher's page. The iframe maintains a persistent browsing context, allowing users to seamlessly progress through product selection, checkout, and payment without breaking the transaction flow, thus reducing overall transaction time.
3Ease of operation
If a Client API is integrated into electronic publishing pages to enable direct transactions, then user experience is improved by eliminating page redirects, but the system complexity increases due to integration requirements
Solution Approach 1:
The patent uses the iframe as a standardized intermediary component that simplifies integration. Rather than requiring complex custom integration code, publishers can embed the e-commerce platform using a simple iframe tag, significantly reducing integration complexity while still enabling direct transactions and improved user experience.
Solution Approach 2:
The iframe-based solution provides a universal integration method that works across different electronic publishing platforms and devices. This multi-functional approach allows the same embedding technique to be used regardless of the publisher's platform, reducing the need for platform-specific integration code and lowering overall system complexity.
Data Source
AI summary
Disclosed are a system and a method enabling E-Commerce transactions without redirecting a user's computer from one electronic publishing page to another electronic publishing page.