Information Processing Device for E-Commerce Promotion via Game Incentives
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Solution Overview
Problem
Existing promotion measures for electronic money and product sales are not compatible with electronic commerce channels, limiting consumer motivation and data collection for marketing activities.
Innovation Solution
An information processing device and method that acquires transaction histories from electronic commerce business operators, determines user eligibility for incentives, and provides the option to play a game for points via an information processing terminal, enhancing promotion measures and data collection capabilities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional promotion measures (discount coupons, game incentives) are used for physical stores, then consumer motivation for physical store visits increases, but compatibility with electronic commerce channels is lost
Solution Approach 1:
The patent creates a unified promotion system that works across multiple channels (physical stores and electronic commerce). The terminal device can display incentive information and process game participation regardless of whether the purchase was made online or offline, making the promotion measure universally applicable to both commerce types.
Solution Approach 2:
The terminal device acts as an intermediary between the user and the incentive system. It receives incentive information from servers, displays it to users, and processes game participation requests, thereby bridging the gap between electronic commerce transactions and traditional promotion mechanisms.
2Ease of operation
If one-way advertisement from business operator is used, then information delivery is simple, but consumer motivation to take action is limited
Solution Approach 1:
The system implements feedback by allowing consumers to participate in games and receive incentive results. Instead of merely receiving advertisement information, users can actively engage with the promotion through game play and receive real-time feedback about their participation status and potential rewards, thereby increasing motivation.
Solution Approach 2:
The terminal device enables users to self-serve by displaying incentive information and allowing direct game participation without requiring additional business operator intervention. Users can independently check their eligibility, play games, and receive incentives, which enhances their engagement and motivation.
3Quantity of substance
If traditional promotion measures are used, then data collection for marketing is limited, but comprehensive consumer behavior analysis is needed
Solution Approach 1:
The terminal device serves as an intermediary that collects comprehensive consumer information including attribute data and behavior patterns. It aggregates this data and transmits it to servers for analysis, enabling comprehensive marketing insights without requiring the business operator to directly manage complex data collection infrastructure.
Solution Approach 2:
The terminal device performs multiple functions: displaying incentive information, processing game participation, collecting consumer data, and transmitting information to servers. This multi-functional approach enables comprehensive data collection while consolidating system complexity into a single versatile device.
Data Source
AI summary
The present disclosure relates to an information processing device, an information processing terminal, and an information processing method that can effectively perform a promotion measure. Provided is an information processing device including: an information acquisition unit that acquires a transaction history between one or a plurality of electronic commerce business operators and a user; a determination unit that determines whether the user satisfies a predetermined condition on the basis of the acquired transaction history; and an incentive giving unit that gives the user a right to execute a game in which points can be given according to a result via an information processing terminal used by the user on the basis of a determination result.