Messaging Manager for Ecommerce Context and Automation

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Solution Overview

Problem

Current methods for managing commerce-related electronic messages in social networking systems are inefficient, as sellers face challenges in maintaining context across multiple messages and updates, leading to time-consuming communication and unnecessary inquiries about sold products.

Innovation Solution

The implementation of a messaging manager that pre-populates electronic messages with structured data, organizes communication threads, allows for broadcasting updates to multiple buyers, and automatically responds to inquiries about sold products, reducing the seller's workload and minimizing irrelevant messages.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If sellers use standard messaging services to communicate with multiple buyers, then communication can be established, but contextual information is lost and sellers must manually track which product each message refers to

Engineering Contradiction:
Improvecontextual informationVSAvoidtime to track messages
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system pre-populates electronic messages with structured data related to the product being inquired about before the seller receives the message. This preliminary action ensures that contextual information is already embedded in the message, eliminating the need for sellers to manually track which product each message refers to and reducing time loss.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If sellers individually message each buyer to update sale details, then buyers receive updates, but the process is cumbersome and time consuming

Engineering Contradiction:
Improveupdate deliveryVSAvoidtime to send updates
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system provides a broadcast messaging capability that allows sellers to send a single electronic message to multiple potential buyers simultaneously. This multi-functional approach maintains reliable update delivery to all buyers while eliminating the time-consuming process of individually messaging each buyer.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If sellers continue to receive messages about sold products, then all inquiries are captured, but sellers experience wasted time and frustration

Engineering Contradiction:
Improveinquiry captureVSAvoidtime on sold products
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system automatically detects when a product has been sold and autonomously replies to subsequent inquiries about that product, informing potential buyers that the item is no longer available. This self-service mechanism maintains complete inquiry capture while eliminating seller time loss and frustration by automatically handling messages about sold products without requiring seller intervention.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11023941B2Managing ecommerce messages via a social networking system
Publication Date: 2021.06.01 META PLATFORMS INC
  • US11023941B2 patent drawing
  • US11023941B2 patent drawing
  • US11023941B2 patent drawing

AI summary

The present disclosure is directed toward systems and methods for managing electronic messages via a social networking system. For example, systems and methods described herein involve organizing electronic messages and/or communication threads related to a product offered by sale via the social networking system. Furthermore, systems and methods described herein can generate and send electronic messages that are related to the status of a product that a product seller has advertised for sale via the social networking system.