Ecommerce Product Scoring Interface for Attribute Ranking

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Solution Overview

Problem

Current ecommerce systems fail to effectively assist consumers in making purchasing decisions due to overwhelming product information and lack of features to highlight important attributes, score products, and collaborate with peers.

Innovation Solution

A scoring feature that allows users to rank product features by importance, providing a cumulative score for each product during comparison, aiding decision-making and enabling collaboration among users.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If current ecommerce systems display all product information, then consumers have access to complete product details, but consumers are overwhelmed by too much information and cannot make valid decisions

Engineering Contradiction:
Improveproduct information completenessVSAvoiddecision-making ease
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent extracts and highlights only the critical product attributes that consumers deem important, separating them from the full set of product information. This allows consumers to focus on key decision-making factors without being overwhelmed by complete product details, while still having access to full information when needed.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent applies different levels of information presentation across the interface - critical attributes are highlighted with visual indicators and scoring, while complete product information remains available but less prominent. This local differentiation helps consumers navigate information hierarchy effectively.

Inventive Principle:
Principle #3Local quality

2Measurement precision

If ecommerce systems provide detailed product attributes, then consumers can evaluate products thoroughly, but there is no way to highlight important attributes automatically

Engineering Contradiction:
Improveproduct evaluation accuracyVSAvoidattribute highlighting complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent enables consumers to self-determine which product attributes are critical to their decision-making process by selecting and scoring them themselves. This self-service approach allows automatic highlighting of important attributes based on individual consumer preferences, eliminating the need for complex system-wide attribute prioritization.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent allows consumers to pre-identify and score critical attributes before making a purchase decision. This preliminary action of scoring attributes helps consumers organize their evaluation criteria in advance, making the subsequent product comparison more efficient and accurate.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If consumers review multiple products with many variables, then comprehensive comparison is possible, but consumers lack a way to score and rank products systematically

Engineering Contradiction:
Improveproduct comparison flexibilityVSAvoidpurchasing decision efficiency
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The patent implements a scoring system that provides immediate feedback to consumers as they evaluate products. By assigning scores to critical attributes and calculating cumulative scores, the system gives consumers quantitative feedback on product performance, enabling systematic ranking and faster decision-making while maintaining comparison flexibility.

Inventive Principle:
Principle #23Feedback

4Loss of information

If ecommerce systems display all product features, then complete product information is available, but there is no cumulative scoring to guide purchase decisions

Engineering Contradiction:
Improveproduct feature informationVSAvoiddecision-making time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent enables consumers to pre-identify and score critical attributes before making a purchase decision. This preliminary scoring action creates a framework for efficient evaluation, allowing consumers to quickly assess products against their predetermined criteria without reviewing all product features in detail, thus reducing decision-making time while preserving access to complete information.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS8375035B2Visual aid to assist making purchase by tracking key product characteristics
Publication Date: 2013.02.12 ORACLE INT CORP
  • US8375035B2 patent drawing
  • US8375035B2 patent drawing
  • US8375035B2 patent drawing

AI summary

The present invention is directed to methods and systems for assisting users in an ecommerce environment. The method includes displaying a user interface of including products. Each of the products have associated attributes. Each of the associated attributes are displayed in the user interface with an associated selection tool. The method further includes receiving one or more selections of the selection tools indicating selection of one or more of the associated attributes. The one or more selections provide a ranking of each of the selected attributes. For each of the products, the method calculates a real-time score total and displays the real-time score total within the user interface. The calculating includes determining a weighted value for each of the products based on an aggregation of each of the selected associated attributes of the product. Further, the method includes displaying a ranked list of the products based on the determined weighted values of each of the products.