E-commerce Video Generation Using Audio-Synchronized Template Merging

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Solution Overview

Problem

In e-commerce video generation, existing technologies fail to effectively display commodity characteristics in multiple aspects, dimensions, and angles, leading to inefficient video production and user experience.

Innovation Solution

A method and apparatus that determine a production template based on user input, acquire relevant commodity pictures or videos, process them to generate a video by transferring music to the frequency domain, calculating accent points and beats, and merging video segments with transition animation, while also performing special effects and filtering to enhance video appeal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If automated video generation is implemented, then productivity is improved, but manufacturing precision deteriorates

Engineering Contradiction:
Improvevideo production efficiencyVSAvoidcommodity characteristic display quality
Core Design Contradiction:
ProductivityVSManufacturing precision

Solution Approach 1:

The video generation process is divided into distinct modules: template selection module, material acquisition module, audio processing module (frequency domain transformation, accent point detection, beat calculation), video segment extraction module, and merging module. This segmentation enables automated high-speed processing while maintaining quality through specialized handling of each component.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system transforms music from time domain to frequency domain, calculates accent points and beats through parameter analysis, and uses these parameters to control video segment merging. By changing the processing parameters and using automated parameter optimization, the system maintains manufacturing precision while improving productivity.

Inventive Principle:
Principle #35Parameter changes

2Manufacturing precision

If complex processing is applied to showcase commodity characteristics, then manufacturing precision is improved, but device complexity increases

Engineering Contradiction:
Improvecommodity characteristic display qualityVSAvoidvideo generation system complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The system uses universal templates that can be applied to different commodity types, and a unified processing pipeline that handles various video materials (images, videos) through the same audio-synchronized merging process. This multi-functionality reduces device complexity while maintaining the ability to showcase diverse commodity characteristics.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system uses template-based generation where standardized video structures and transitions are copied and applied to different commodity materials. This copying approach simplifies the system architecture while enabling high-quality output by reusing proven effective video patterns.

Inventive Principle:
Principle #26Copying

3Productivity

If automated template-based generation is used, then productivity is improved, but adaptability deteriorates

Engineering Contradiction:
Improvevideo production efficiencyVSAvoidcommodity information flexibility
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The system dynamically adapts templates based on the specific commodity information and user selections. The template selection and configuration can be adjusted according to different commodity types, allowing the automated system to maintain both high productivity and adaptability to various requirements.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS20230396857A1Video generation method and apparatus, and electronic device and computer-readable medium
Publication Date: 2023.12.07 BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
  • US20230396857A1 patent drawing
  • US20230396857A1 patent drawing
  • US20230396857A1 patent drawing

AI summary

A video generation method and apparatus. The method may include: determining one template from multiple types of templates as a production template on the basis of an input instruction of a user (201); in response to determining that the type of commodity information inputted by the user is matched with the type of the production template, obtaining a commodity picture or commodity video material related to the commodity information (202); and processing the commodity picture or commodity video material on the basis of the production template to generate a commodity video (203).