Video Seller Verification in E-Commerce
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Solution Overview
Problem
Electronic commerce transactions lack reliability due to the inability for buyers to identify sellers in a virtual environment, leading to increased risks of defective products and fraud.
Innovation Solution
An electronic commerce method that involves receiving a purchase request signal, transmitting it to the seller, and capturing a video of the seller when they identify the product, which is then transmitted to the buyer, along with face detection and comparison features to ensure seller authenticity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If electronic commerce transactions are conducted in a virtual environment, then transaction convenience and accessibility are improved, but reliability and buyer confidence deteriorate due to inability to identify sellers
Solution Approach 1:
The patent captures and transmits a real-time video image of the seller to the buyer during the transaction process. This creates a visual copy of the seller's appearance, allowing the buyer to identify the seller without physical presence. The video image serves as a substitute for face-to-face interaction, maintaining reliability while preserving the convenience of remote transactions.
2Reliability
If seller identification is implemented through video capture, then transaction reliability is improved, but device complexity and operational steps increase
Solution Approach 1:
The seller uses their own terminal device's camera to capture the video image themselves. The system automatically activates the camera when the seller inputs their ID, and the captured image is transmitted without requiring manual intervention from the buyer. This self-service approach minimizes the need for complex additional devices while maintaining reliability.
Solution Approach 2:
The seller's terminal device captures and stores the video image in advance before the actual transaction occurs. The image is prepared and available for transmission when needed, eliminating the need for real-time complex setup during the transaction. This preliminary capture simplifies the transaction process while ensuring reliability.
Data Source
AI summary
Disclosed is an electronic commerce method. An electronic commerce method according to an embodiment of the present invention comprises the steps of: receiving a purchase request signal from a buyer; transmitting the purchase request signal to a seller; receiving a video captured of the seller who has checked the purchase request signal; and transmitting the received video to the buyer.