Electronic Device Advertisement Data Selection Preview

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Solution Overview

Problem

Current advertisement systems do not allow users to select, edit, or store advertisement logos or images, leading to a negative user experience and limited advertising revenue opportunities, as advertisements are typically 'forcibly exposed' on small screens without user input.

Innovation Solution

An electronic device and method that enable users to select and insert desired advertisement data into images in preview mode, allowing for user-controlled advertisement placement and storage, with an advertisement server providing differentiated charging models based on advertisement type, size, and position.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If advertisement is mounted to application in conventional manner, then advertisement can be displayed, but user cannot select or edit advertisement logo and experiences forced exposure

Engineering Contradiction:
Improveuser control over advertisementVSAvoidadvertisement system complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The advertisement system is segmented into separate components: advertisement data list, advertisement logo selection, and insertion position selection. This allows users to independently control each aspect of advertisement presentation without increasing overall system complexity

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Users are empowered to self-select advertisement logos and insertion positions from available options. The system provides the tools and interface for users to make their own advertisement choices, eliminating forced exposure while maintaining operational simplicity

Inventive Principle:
Principle #25Self-service

2Productivity

If advertisement is forcibly exposed on small screen, then advertisement visibility is achieved, but user experience deteriorates and advertising revenue is limited

Engineering Contradiction:
Improveadvertising revenueVSAvoiduser aversion to advertisement
Core Design Contradiction:
ProductivityVSObject-affected harmful factors

Solution Approach 1:

The advertisement system transitions from static forced exposure to dynamic user-controlled presentation. Users can adjust advertisement logos and positions according to their preferences, transforming advertisement from a harmful intrusive element into a customizable feature that improves user experience while maintaining revenue opportunities

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes key parameters of advertisement presentation: users can select different advertisement logos, adjust insertion positions, and control advertisement display characteristics. These parameter changes enable users to optimize advertisement presentation for both their experience and revenue generation

Inventive Principle:
Principle #35Parameter changes

3Adaptability or versatility

If user can select and insert advertisement data, then user experience improves and revenue opportunities increase, but system complexity increases

Engineering Contradiction:
Improveadvertisement customizationVSAvoidadvertisement system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by pre-providing an advertisement data list with multiple advertisement logos and pre-identifying insertion positions in the image. This preparation work is done before user interaction, allowing users to simply select from pre-processed options rather than creating advertisements from scratch, thus increasing adaptability without proportionally increasing complexity

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10354289B2Electronic device and method of providing advertisement data by electronic device
Publication Date: 2019.07.16 HUAWEI TECH CO LTD
  • US10354289B2 patent drawing
  • US10354289B2 patent drawing
  • US10354289B2 patent drawing

AI summary

An electronic device is provided. The electronic device includes a display unit that displays an advertisement data list including one or more pieces of advertisement data in a preview mode, and a controller that detects one or more pieces of advertisement data according to a type of an object recognized in an image received in the preview mode among a plurality of pieces of advertisement data received from an advertisement server in the preview mode and displaying the advertisement data list including the detected one or more pieces of advertisement data.