Electronic Apparatus for Tracking User Access Routes via Page Mapping

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Solution Overview

Problem

Existing online advertisement systems lack efficient methods to acquire and provide access to secondary pages from user terminals based on address information from primary pages, limiting the ability to track user interactions and analyze advertisement effectiveness.

Innovation Solution

An electronic apparatus and method that acquires information for requesting access to a second page from a user terminal through a first page, confirms address information reflecting the first page's characteristics, and provides the second page to the user terminal, utilizing a processor, memory, and transceiver to concatenate elements like URL, page type, fee information, and provider details, and tracks user interactions through mapping information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If online advertisement systems provide links or banners to users, then advertisement exposure is achieved, but the ability to track user interactions and analyze advertisement effectiveness is limited

Engineering Contradiction:
Improveuser interaction tracking informationVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent applies preliminary action by pre-generating multiple possible URL outcomes and preparing the corresponding second page content before the user actually interacts with the advertisement. The system predicts potential user actions and prepares the appropriate response pages in advance, enabling efficient tracking and analysis without requiring complex real-time processing infrastructure.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If the system provides a second page with target information when a user clicks an advertisement, then advertisement effectiveness can be measured, but the complexity of managing address information and page mappings increases

Engineering Contradiction:
Improveadvertisement effectiveness measurementVSAvoidaddress information management complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent applies copying by creating simplified representations or copies of the complex address information and page mapping relationships. Instead of managing the full complexity of URL structures, page parameters, and routing logic directly, the system uses copied or abstracted versions of this information to facilitate easier management and more reliable effectiveness measurement.

Inventive Principle:
Principle #26Copying

3Measurement precision

If the system tracks user access routes through address information, then user interaction analysis is improved, but the processing time and computational resources increase

Engineering Contradiction:
Improveuser access route tracking precisionVSAvoidprocessing time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs preliminary action by pre-processing and organizing address information structures before they are needed for tracking user access routes. By preparing URL patterns, page mapping relationships, and tracking data structures in advance, the system achieves precise measurement of user access routes without incurring significant processing time delays during actual user interactions.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11989241B2Electronic apparatus for processing information for providing page and method thereof
Publication Date: 2024.05.21 COUPANG CORP
  • US11989241B2 patent drawing
  • US11989241B2 patent drawing
  • US11989241B2 patent drawing

AI summary

Disclosed is a method in which an electronic apparatus processes information, the method including acquiring information for requesting access to a second page from a user terminal through a first page, confirming address information reflecting information on the first page, and providing the second page to the user terminal according to the address information.