Electronic Gifting System with Pre-Selected Digital Content Delivery

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Solution Overview

Problem

Gift certificates for electronically transferrable items are often considered impersonal and may not be redeemed by recipients, leading to wasted funds, as they allow recipients to choose their own gifts rather than receiving a specifically chosen item.

Innovation Solution

A system and method that enables givers to select and deliver specific electronically transferrable items, such as songs, ringtones, or movies, directly to recipients, including an access mechanism like a code or link in a gift notification, allowing recipients to accept the gift without needing an account or payment method, and charging the giver's associated payment method upon acceptance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If gift certificates for electronically transferrable items are used, then recipients can choose their own gifts, but the gifting becomes impersonal and funds may not be redeemed

Engineering Contradiction:
Improverecipient choice flexibilityVSAvoidgift redemption reliability
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The giver pre-selects a specific electronically transferrable item before gifting, rather than allowing the recipient to choose. This preliminary selection action ensures the gift reflects the giver's intent and consideration, while the system still allows the recipient to redeem the gift using an access mechanism without needing to make selection decisions.

Inventive Principle:
Principle #10Preliminary action

2Quantity of substance

If gift certificates are used, then givers can provide value to recipients, but the giver does not take time to choose a specific gift

Engineering Contradiction:
Improvegift valueVSAvoidgifting personalization effort
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The giver performs the selection action in advance by choosing a specific electronically transferrable item from available options. This preliminary selection allows the giver to personalize the gift according to their knowledge of the recipient's preferences without requiring active participation or selection by the recipient during the gifting process.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system acts as an intermediary that enables the giver to select a specific item and deliver it to the recipient through an access mechanism. This intermediary system handles the technical aspects of gift delivery, allowing the giver to focus on the personalization aspect without managing complex delivery logistics.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of energy

If gift certificates are used, then givers can distribute value, but funds are wasted when not redeemed

Engineering Contradiction:
Improvefunds wastedVSAvoidgift flexibility
Core Design Contradiction:
Loss of energyVSAdaptability or versatility

Solution Approach 1:

The giver makes a preliminary selection of a specific item that they believe the recipient will appreciate, eliminating the need for the recipient to make selection decisions. This approach ensures the gift is both personalized and redeemable, as the access mechanism allows the recipient to claim the pre-selected item without needing to navigate selection options.

Inventive Principle:
Principle #10Preliminary action

4Reliability

If specific electronically transferrable items are delivered directly, then giver's intent is fulfilled and gifting is personalized, but system complexity increases

Engineering Contradiction:
Improvegiver intent fulfillmentVSAvoidgifting system complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system serves as an intermediary platform that manages the complexity of tracking giver selections, generating access mechanisms, and facilitating gift delivery. This intermediary system handles the technical overhead, allowing the core gifting function to remain simple while ensuring reliable fulfillment of the giver's intent.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS8190519B1Electronic gifting
Publication Date: 2012.05.29 AMAZON TECH INC
  • US8190519B1 patent drawing
  • US8190519B1 patent drawing
  • US8190519B1 patent drawing

AI summary

Systems, methods, and computer-readable media for sending and receiving gifts including specified, electronically-deliverable electronically transferrable items are disclosed. A system includes a data store that stores electronically transferrable items available to be purchased as gifts. The system also includes a computing device in communication with the data store. The computing device is operative to receive a selection by a giver of a specified electronically transferrable item to be presented to a recipient as a gift. The computing device is further operative to charge a payment mechanism associated with the giver after the recipient has accepted the gift.