Electronic Label Proximity Sensing for Customer Attention Tracking

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Solution Overview

Problem

Traditional paper price tags are labor-intensive to modify, prone to errors, and easily lost, leading to increased operational costs and inefficiencies in retail environments.

Innovation Solution

An electronic label system equipped with a proximity sensing module, such as a pyroelectric infrared sensing unit, that detects human presence and generates a detection signal, allowing for automatic data collection on customer duration of stay and attention analysis, along with image recognition to determine product interest, enabling efficient data processing and sales optimization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If traditional paper price tags are used, then manufacturing cost is low, but labor intensity increases and error rate increases

Engineering Contradiction:

Improvemanufacturing costVSAvoidlabor intensity

Core Design Contradiction:

Ease of manufactureVSProductivity

Solution Approach 1:

The electronic label system enables automatic information modification through centralized remote updates, eliminating the need for manual paper tag replacement. The system self-manages price and product information changes without human intervention at the point of sale, thereby reducing labor intensity while maintaining low manufacturing costs through digital rather than physical materials.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent replaces the mechanical system of manually handling and replacing paper price tags with an electronic display system that receives wireless updates. This substitution eliminates the physical labor of tag replacement while using electronic components with lower manufacturing costs compared to continuous paper consumption.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Device complexity

If traditional paper price tags are used, then device complexity is low, but error rate increases

Engineering Contradiction:

Improvesystem simplicityVSAvoiderror rate

Core Design Contradiction:

Device complexityVSReliability

Solution Approach 1:

The electronic label system incorporates feedback mechanisms where price and product information is centrally managed and automatically verified before transmission. The system receives confirmation signals to ensure successful updates, reducing human error in information transfer while maintaining relatively simple device architecture through standardized electronic components.

Inventive Principle:

Principle #23Feedback

3Loss of substance

If traditional paper price tags are used, then loss of tags is minimal, but operational efficiency decreases

Engineering Contradiction:

Improvetag lossVSAvoidoperational efficiency

Core Design Contradiction:

Loss of substanceVSProductivity

Solution Approach 1:

The electronic label system maintains continuous operational efficiency by keeping labels permanently attached and digitally updateable. Unlike paper tags that require periodic physical replacement, the electronic system continuously displays updated information without interruption, eliminating operational downtime associated with tag changes while preventing tag loss through permanent attachment.

Inventive Principle:

Principle #20Continuity of useful action

4Measurement precision

If electronic labels with proximity sensing are deployed, then customer attention data is improved, but device complexity increases

Engineering Contradiction:

Improvecustomer attention dataVSAvoidsystem complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The electronic label system integrates multiple functions including display, proximity sensing, and data transmission into a single device. The proximity sensing module uses pyroelectric infrared detection, a well-established technology, to measure customer attention duration. This multi-functionality approach improves measurement precision while controlling device complexity through standardized component integration rather than custom complex systems.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The electronic label system reduces human labor, minimizes errors, and provides accurate data on customer attention and sales, enabling retailers to improve product placement and sales strategies through big data analysis.

Implementation Method 1

the proximity sensing module includes a pyroelectric infrared sensing unit

Methodology Applied

Scientific EffectPyroelectric effect: Pyroelectric Effect

Implementation Method 2

a pyroelectric infrared sensing unit that detects human presence and generates a detection signal

Methodology Applied

Scientific EffectInfrared radiation detection: Infrared Radiation

Data Source

PatentUS10824924B2Electronic label, electronic label system and data processing method

Publication Date: 2020.11.03 BOE TECHNOLOGY GROUP CO LTD

AI summary

The present disclosure relates to an electronic label, an electronic label system and a data processing method. The electronic label includes an electronic label body and a proximity sensing module. The proximity sensing module is disposed in the electronic label body and configured to detect whether there is a human body within a certain range from the electronic label. In response, the proximity sensing module is configured to generate a corresponding detection signal when a human body is detected. The detection signal is used to obtain a duration of stay of the human body before the electronic label.