Electronic Message Delivery System for Digital Cinema
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Solution Overview
Problem
Current methods for delivering electronic content in entertainment venues, such as digital cinemas, lack the ability to provide content-specific information during the event, limiting their effectiveness as marketing and entertainment tools.
Innovation Solution
A system for packaging and delivering electronic messages by separating main presentation content from auxiliary content, marking temporal locations within the main presentation to allow synchronized delivery of auxiliary content, such as advertisements or promotions, during the event.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If electronic content is delivered using broadcast techniques, then the delivery system is simple, but the content is not specifically tied to the presentation timing or location, limiting effectiveness
Solution Approach 1:
The digital cinema package is segmented into main presentation content and auxiliary media content. The auxiliary content is further segmented by temporal locations within the main presentation, allowing synchronized delivery at specific moments without complicating the overall delivery system architecture.
Solution Approach 2:
Temporal locations within the main presentation are marked in advance during packaging. This preliminary action enables the delivery system to automatically synchronize auxiliary content with the main presentation without requiring real-time complex processing or coordination during the actual delivery.
2Ease of manufacture
If auxiliary content is delivered without temporal marking, then the packaging process is simple, but the content cannot be synchronized with the main presentation
Solution Approach 1:
Temporal locations are marked during the packaging phase before delivery. This preliminary action embeds synchronization information directly into the package structure, ensuring reliable timing without adding complexity during the actual delivery or playback processes.
3Adaptability or versatility
If electronic messages are delivered to portable devices during the event, then marketing effectiveness is improved, but the system complexity increases
Solution Approach 1:
The delivery system is designed to universally deliver both main presentation content and auxiliary electronic messages to various devices (projectors, portable electronic devices, etc.) through a single integrated package format, avoiding the need for separate complex delivery mechanisms for different content types and devices.
Data Source
AI summary
Timely delivery of electronic messages during a presentation is a valuable tool. The embodiments describe a method and apparatus for delivering electronic messages. One method includes creating the electronic message by identifying auxiliary media content associated with a main presentation and marking temporal locations within the main presentation to allow delivery of electronic messages based on auxiliary media content. Another method includes receiving a package containing first and second content, separating the first content from the second content, providing the first content on a first medium, and providing an electronic message based on the second content on a second medium. Finally, a composition playlist includes a main presentation file and an auxiliary content file containing temporal links associated with the main presentation with the auxiliary content file to be delivered as an electronic message at a predetermined time based on the temporal links during presentation of the main presentation file.