Electronic Resource Allocation for User Engagement
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Solution Overview
Problem
Current Internet technologies lack interactivity between users, particularly in virtual product interactions, where a merchant's virtual product offerings do not effectively engage users beyond a single action, leading to weak propagation and limited engagement.
Innovation Solution
A data-processing method and apparatus that allocates electronic resources based on user behavior data, allowing a server to set electronic-resource attributes for web pages, generating resource messages sent to users, and transferring corresponding resources upon specific actions, thereby enhancing interactivity and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a merchant generates package data and outputs it to a user through a single action (scanning QR code or tapping link), then the user can obtain the electronic package, but the interactivity between the merchant and the user is lacking
Solution Approach 1:
The patent transforms the static single-action package distribution into a dynamic multi-step interaction process. Users first obtain a package through scanning or tapping, then perform additional actions (sharing, forwarding to friends, posting to moments) to unlock further rewards. This dynamic progression increases interactivity while maintaining ease of initial access.
Solution Approach 2:
The system implements feedback mechanisms where user actions generate behavioral data that triggers additional reward allocations. When users share packages or perform specified actions, the system detects these behaviors and automatically distributes additional electronic resources, creating a feedback loop that enhances interactivity and engagement.
2Device complexity
If the merchant package provides only a single behavior for obtaining the electronic package, then the process is simple, but the propagation strength and engagement are limited
Solution Approach 1:
The patent segments the package distribution process into multiple stages: initial package acquisition, behavioral action completion, and additional reward allocation. Each stage is independently manageable yet contributes to overall propagation strength, allowing the system to maintain simplicity while enhancing engagement through structured multi-step interactions.
Solution Approach 2:
Users perform preliminary actions (obtaining the initial package) that qualify them for subsequent rewards. The system预先 sets up reward rules that automatically trigger when users complete specified behaviors, enabling simple initial access while driving extended engagement through pre-configured incentive structures.
3Device complexity
If electronic resources are allocated without considering user behavior data, then the allocation process is straightforward, but user engagement and interactivity remain weak
Solution Approach 1:
The system changes the allocation parameters from fixed predetermined amounts to behavior-dependent variable amounts. Electronic resource allocation is dynamically adjusted based on detected user behaviors (sharing, forwarding, posting), transforming straightforward allocation into an adaptive engagement mechanism that responds to user actions while maintaining automated processing.
Solution Approach 2:
The system automatically detects user behaviors and allocates corresponding electronic resources without manual intervention. The automated detection and allocation mechanism maintains operational simplicity while enabling behavior-based engagement, as the system self-services the reward distribution based on predefined rules and detected actions.
Data Source
AI summary
A data-processing method and apparatus for remunerating and incentivizing user/consumer behavior with an electronic resource is discussed. A server allows a provider (e.g., an advertiser or first user) to incentivize interactions and behavior of users in a friend cluster on a webpage. The behavior includes, e.g., watching advertising media, sharing, voting, and commenting on the webpage. An electronic-resource attribute represents a quota/amount of the electronic resource allocated to incentivize certain behaviors and a mapping to relate disbursement amounts of the electronic resource with the behaviors. The electronic-resource attribute in the webpage is set, the users' terminals are caused to receive a resource message, and, in response, an electronic-resource request representing behavior data on the web page by the users is transmitted. The amount of electronic resource transferred into the users' accounts is based on mapping the transmitted behavior data to a corresponding amounts of the electronic resource.