Electronic shelf label system

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Solution Overview

Problem

Shelf label systems, particularly electronic ones, face challenges in securely attaching labels to rails to prevent unauthorized removal while maintaining a convenient and aesthetically pleasing design.

Innovation Solution

A rail system with a flat front surface and a protruding top member that hides a recess, combined with an electronic shelf label design featuring a hook member and recesses for secure attachment, along with embedded conductors for power and communication, reduces the risk of label removal and enhances aesthetics.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the rail uses a visible recess structure to hold the shelf label, then the label fixation security is improved, but the aesthetic appearance deteriorates due to the non-flat front surface

Engineering Contradiction:
Improvelabel fixation securityVSAvoidaesthetic appearance
Core Design Contradiction:
ReliabilityVSShape

Solution Approach 1:

The recess is nested within the rail body structure, and the top member protrudes to cover the recess from the front view. The label is inserted into the recess and held by the top member, creating a nested configuration where the functional recess is hidden within the aesthetic outer structure.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The top member acts as an intermediary element between the front surface and the recess. It provides the necessary structural function of holding the label while simultaneously serving as a cosmetic cover that presents a flat, aesthetic front surface to the viewer.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If the rail provides secure attachment features for shelf labels, then unauthorized removal is prevented, but the device complexity increases

Engineering Contradiction:
Improveprevention of unauthorized removalVSAvoidrail structure complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The top member serves multiple functions simultaneously: it provides the structural support to hold the label, creates the aesthetic flat front surface, and forms the securing mechanism that prevents removal. This multi-functionality reduces the need for additional separate components.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The securing function is merged with the cosmetic cover function in the top member. Instead of having separate fastening mechanisms and covers, the design combines these functions into a single integrated component that simplifies the overall structure.

Inventive Principle:
Principle #5Merging (Combining)

3Ease of operation

If conductors are exposed on the front surface of the rail, then electrical connection to labels is simplified, but the aesthetic appearance and short circuit risk increase

Engineering Contradiction:
Improveelectrical connection simplicityVSAvoidaesthetic appearance
Core Design Contradiction:
Ease of operationVSShape

Solution Approach 1:

The conductor cavity acts as an intermediary structure that allows conductors to be electrically connected to labels while being hidden from the front view. The cavity provides electrical access points that can connect to labels through the rail body without requiring exposed conductors on the front surface.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The conductors are nested within the rail body in conductor cavities, similar to how the recess is nested. This nesting allows the electrical connection function to be integrated within the aesthetic outer structure, maintaining a clean front surface while preserving electrical connectivity.

Inventive Principle:
Principle #7Nested doll (Nesting)

4Loss of substance

If the rail structure is simplified to reduce material usage, then manufacturing cost is reduced, but the fixation security may deteriorate

Engineering Contradiction:
Improvematerial usageVSAvoidlabel fixation security
Core Design Contradiction:
Loss of substanceVSReliability

Solution Approach 1:

The top member is designed to perform multiple functions with a single component structure, reducing the need for additional material. It simultaneously provides the securing mechanism, the cosmetic cover, and part of the structural support, thereby reducing overall material usage while maintaining fixation security.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The rail structure concentrates material where it is most needed for fixation security - in the top member and recess areas that directly interact with the label - while potentially using less material in other areas. This localized material distribution maintains security while reducing overall material consumption.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS11636783B2Electronic shelf label system
Publication Date: 2023.04.25 OPTICON SENSORS EURO
  • US11636783B2 patent drawing
  • US11636783B2 patent drawing
  • US11636783B2 patent drawing

AI summary

An electronic shelf label system includes a powered rail for holding electronic shelf labels. The front side of the rail includes a recess that is physically configured to receive a protrusion at the upper rear side of the shelf label. The shelf label further comprises a lower hook member for engaging with a lower edge of the rail. The rail may comprise two conductors for providing the labels with power and data for display on the label. Data and power may be provided via a controller and power module connected to the back of the rail.