Electronic Tag Authentication with Post-Authentication Digital Assets
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Solution Overview
Problem
Existing authentication methods for consumer products rely heavily on building specific design elements or labels, which are inefficient and limit interaction opportunities with users.
Innovation Solution
A system that authenticates consumer products using an electronic tag scanned by an imaging device, generating supplemental digital data, and transmitting it to an authentication server for verification, allowing for the display of digital assets if authentication is successful.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If specific design elements or labels are built into the product for authentication, then authentication reliability is improved, but device complexity and manufacturing cost increase
Solution Approach 1:
The authentication functionality is extracted from the physical product design and relocated to a separate electronic tracking device. This allows the product itself to remain simple while authentication reliability is maintained through the dedicated tracking device that contains the electronic indicia.
Solution Approach 2:
The electronic tracking device serves multiple functions: it contains authentication indicia, provides product tracking capabilities, and enables user interaction features. This multi-functionality reduces the need for separate authentication mechanisms while maintaining reliability.
2Reliability
If specific design elements or labels are built into the product for authentication, then authentication reliability is improved, but manufacturing cost increases
Solution Approach 1:
Authentication functionality is extracted from complex product design and placement into a separate electronic tracking device, simplifying product manufacturing while maintaining authentication reliability through the dedicated tracking component.
Solution Approach 2:
The electronic tracking device with authentication indicia can be implemented as a cost-effective, potentially disposable component that simplifies overall product manufacturing. The tracking device handles authentication complexity, allowing the main product to be manufactured more simply and affordably.
3Reliability
If traditional authentication methods are used, then authentication functionality is provided, but user interaction opportunities are limited
Solution Approach 1:
The electronic tracking device provides authentication functionality while simultaneously enabling diverse user interactions such as tracking product usage, providing access to digital content, and enabling rewards programs. This multi-functionality maintains authentication reliability while dramatically increasing user engagement opportunities.
Solution Approach 2:
The electronic tracking device acts as an intermediary between the physical product and digital services. It maintains authentication reliability while serving as a bridge to provide enhanced user interactions, including access to digital assets, tracking capabilities, and engagement with brand ecosystems.
4Adaptability or versatility
If electronic tags and additional factors are used for authentication, then user interaction opportunities increase, but system complexity increases
Solution Approach 1:
The electronic tracking device serves as an intermediary that manages the complexity of multi-factor authentication and digital asset delivery. It handles the coordination between physical product verification, user identity confirmation, and digital content provision, thereby enabling rich user interactions without requiring the entire system to become overly complex.
Solution Approach 2:
The system enables self-service authentication and digital asset retrieval through the electronic tracking device. Users can independently verify product authenticity and access associated digital content without requiring complex manual verification processes, thereby enhancing user interaction while managing system complexity through automated procedures.
Data Source
AI summary
An end-user computing device may utilize an imaging device to capture input from an electronic tag of a physical asset. The end-user computing device may generate supplemental digital data associated with the input. The end-user computing device may transmit the input and the supplemental digital data to an authentication and digital assets server. The authentication and digital assets server may authenticate the physical asset and transmit the authentication results to the end-user computing device, which may display the authentication results. If the authentication of the physical asset is successful, the authentication and digital assets server may select one or more digital assets and transmit the one or more digital assets to the end-user computing device. The end-user computing device may display the one or more digital assets.