Email Address Token Integration for Minimum-Click Checkout
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Solution Overview
Problem
Existing e-commerce systems face challenges in providing a streamlined and secure minimum-of-clicks web checkout process due to integration difficulties, especially for vendors with coding language incompatibilities and system restrictions, leading to high setup burdens and reduced adoption of innovative checkout solutions.
Innovation Solution
A system and method that generates tokens on the e-commerce system's servers, allowing vendors to integrate a secure minimum-of-clicks transaction with reduced setup and integration efforts, utilizing email-based payments and integrating SMS and social media for online commerce, while enabling direct-to-purchase options and secure web logins.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If email-based payment system uses long tokens in the body field for authentication, then security and token identification are improved, but customer experience deteriorates due to visible and confusing character strings
Solution Approach 1:
The patent introduces an intermediary mapping mechanism where short tokens serve as mediators between the customer's simple email interface and the system's secure long token authentication. The short token is displayed to the customer in the email, while the system internally maps it to the corresponding long token for secure verification, thus resolving the contradiction between security and usability.
2Reliability
If email-based payment system requires token in the body field, then authentication capability is improved, but compatibility deteriorates due to email clients not supporting the body attribute
Solution Approach 1:
The patent moves the token from the traditional body field to the email address dimension (header field). By embedding the short token directly in the email address string rather than in the body, the system achieves both authentication capability and broad email client compatibility, as email addresses are universally supported across all email platforms.
3Adaptability or versatility
If e-commerce system integrates comprehensive payment processing with multiple offers and tokens, then functionality is improved, but system complexity increases making integration difficult for vendors
Solution Approach 1:
The patent extracts the complex token generation and mapping logic from the vendor's system and relocates it to the e-commerce platform's server. Vendors only need to implement simple email sending functionality, while the platform handles the complex short token generation, long token mapping, and authentication logic, thus reducing integration complexity for vendors while maintaining comprehensive functionality.
4Productivity
If e-commerce system implements minimum-of-clicks checkout process, then productivity is improved by reducing shopping cart abandonment, but reliability may deteriorate due to reduced authentication steps
Solution Approach 1:
The patent implements preliminary authentication by embedding the short token directly in the email address itself, which is automatically generated and sent during the checkout process. This allows the system to perform authentication verification in advance with minimal user interaction (simply sending the email), thereby maintaining security while achieving minimum-of-clicks efficiency.
Data Source
AI summary
A system and method to facilitate transactions between a customer and a vendor is disclosed. The system and method include receiving a response email, wherein the response email includes a short lookup token associated with the transaction between a customer and a vendor; determining the long token associated with the short lookup token; decoding the long token; performing a validation of the decoded long token; and processing the transaction, on a condition that validation is approved. A system and method may also include receiving an email, the email includes a short lookup token integrated into the string of characters that compose the email address and is associated with the transaction between a customer and a vendor; determining a long token associated with the short lookup token; decoding the long token; performing a validation of the decoded long token; and processing the transaction, on a condition that validation is approved.