Email Engine Configuring Sales Cadence Compliance

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Manual execution of sales cadence operations, such as email sending, is prone to human error and lacks automation in compliance with government regulations, leading to inefficiencies and potential non-compliance issues.

Innovation Solution

A computer-implemented method and system for configuring automatic email generation and sending within a sales cadence, triggered by completion of preceding operations, with built-in verification for successful completion and compliance with government regulations, using an email engine that activates based on predefined parameters and regulations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If manual execution of sales cadence operations is used, then flexibility in handling individual cases is maintained, but human error increases and compliance with government regulations becomes unreliable

Engineering Contradiction:
Improvecompliance reliabilityVSAvoidautomation level
Core Design Contradiction:
ReliabilityVSExtent of automation

Solution Approach 1:

The system performs preliminary configuration of email operations, recipient lists, and compliance parameters before actual sales cadence execution. Email templates, recipient filtering criteria, and regulatory compliance rules are pre-established to ensure consistent, error-free execution without requiring manual intervention during live operations.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system implements feedback mechanisms that automatically verify compliance status after each email operation. Completion verification processes provide feedback on whether regulatory requirements were met, and the system can trigger corrective actions or notifications if compliance issues are detected, ensuring continuous adherence to government regulations.

Inventive Principle:
Principle #23Feedback

2Productivity

If automatic email generation is implemented, then operational efficiency increases, but system complexity increases

Engineering Contradiction:
Improveoperational efficiencyVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The email operation system is designed as a universal platform that handles multiple functions: email generation, recipient filtering, compliance verification, and error handling. This multi-functional approach consolidates what could be separate complex systems into a single integrated solution, improving efficiency while managing complexity through consolidation.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system segments email operations into distinct configurable components: template selection, recipient list management, compliance rule application, and execution control. Each component can be independently configured and verified, which simplifies the overall system architecture while maintaining high operational efficiency through modular design.

Inventive Principle:
Principle #1Segmentation

3Reliability

If comprehensive compliance verification is performed, then regulatory adherence improves, but processing time increases

Engineering Contradiction:
Improvecompliance adherenceVSAvoidprocessing time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

Compliance verification rules and criteria are pre-configured and stored in the system before email operations execute. The system retrieves and applies these pre-established compliance parameters during email sending, which significantly reduces processing time compared to performing comprehensive compliance checks from scratch during each operation.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system performs self-verification of compliance status using pre-configured rules and automatic completion verification. This self-service approach eliminates the need for manual compliance checking and reduces processing time while maintaining high adherence to government regulations through automated verification processes.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS12143345B2Methods and systems for configuring an email engine
Publication Date: 2024.11.12 SALESFORCE INC
  • US12143345B2 patent drawing
  • US12143345B2 patent drawing
  • US12143345B2 patent drawing

AI summary

Systems and methods for configuring an email engine associated with sequences of engagements are described. The email engine is associated with a first sequence of engagements and a second sequence of engagements. The email engine is configured to be activated based on completion of the first sequence of engagements. The email engine may be configured to generate and send an email to an email recipient based on a set of parameters unique to the email recipient and based on one or more government regulations. When the sending of the email is prevented because of the set of parameters or the government regulations, an error notification may be generated, and the second sequence of engagements may not be activated.