Automated Email Formatting System for Corporate Branding Consistency

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Solution Overview

Problem

Current email technologies lack the ability to effectively manage and control corporate brand identity in email communications, leading to inconsistent and unbranded messages, which wastes opportunities for promoting corporate promotions and public relations efforts.

Innovation Solution

An automated email formatting system that identifies email attributes and applies predetermined templates to ensure consistent branding, allowing for dynamic management and customization of email templates across the corporate enterprise, seamlessly integrating with existing email environments.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If automated email formatting system is implemented, then branding consistency is improved, but system complexity increases

Engineering Contradiction:
Improvebranding consistencyVSAvoidsystem complexity
Core Design Contradiction:
Stability of the object's compositionVSDevice complexity

Solution Approach 1:

The patent introduces a gateway server as an intermediary component between email clients and the email infrastructure. This gateway server implements the automated formatting system, acting as a mediator that applies corporate templates and branding guidelines to outgoing emails without requiring changes to existing email client software. The gateway server parses email attributes, selects appropriate templates, and applies formatting automatically, thereby achieving branding consistency while isolating the complexity within a single intermediary component rather than distributing it across the entire email system.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If manual template management is used, then ease of operation is improved, but productivity deteriorates

Engineering Contradiction:
Improvetemplate management easeVSAvoidemail formatting productivity
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The automated email formatting system operates autonomously by self-service mechanisms. The gateway server automatically parses incoming email attributes (such as sender, recipient, subject, and body content), selects the appropriate corporate template based on these attributes, and applies the formatting without requiring manual user intervention. This self-service automation eliminates the time-consuming manual template selection and application process, thereby significantly improving email formatting productivity while maintaining ease of operation for users who simply compose their emails as usual.

Inventive Principle:
Principle #25Self-service

3Adaptability or versatility

If HTML formatting is used, then branding capability is improved, but time commitment increases

Engineering Contradiction:
Improvebranding capabilityVSAvoidtime commitment
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system implements preliminary action by pre-defining corporate email templates with proper HTML formatting, branding elements, and stylistic guidelines. These templates are prepared in advance and stored in the gateway server's template library. When an email is sent, the system automatically selects and applies the appropriate pre-formatted template based on email attributes, eliminating the need for users to manually create HTML formatting for each email. This preliminary preparation of templates enables strong branding capability while reducing the time commitment required from users to merely composing their email content without worrying about formatting.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS7392289B2Method, system, and program product for automatically formatting electronic mail addressed to an intended recipient
Publication Date: 2008.06.24 JAMES CURRY INVESTMENTS
  • US7392289B2 patent drawing
  • US7392289B2 patent drawing
  • US7392289B2 patent drawing

AI summary

The concepts discussed herein address a system, method, and computer product by which an e-mail is automatically formatted. An e-mail is sent by an e-mail client and received by a server for processing outbound and inbound e-mail including a SMTP server, POP3/IMAP server, or another server in communication with the SMTP server, POP3/IMAP server, or both. The server receives the e-mail message from the e-mail client and text-parses the received e-mail for identifying an e-mail attribute. Next, the system formats the received e-mail message in accordance with a predetermined format corresponding to the identified e-mail attribute, which is sent to intended recipient(s).