Email-Based Item Listing System for Ecommerce Platforms

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Solution Overview

Problem

Listing items on an ecommerce system, such as eBay, can be difficult and complex for individuals without significant computer skills, as they require using specialized applications like Turbo Lister 2, which may deter non-technical users.

Innovation Solution

A method and system that allows users to list items by sending an email with sales information and a picture to the ecommerce system, which processes the email to create a view item page (VIP) for listing, enabling a simpler and more user-friendly listing process.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If standard listing mechanisms are used, then the listing process can be completed with comprehensive functionality, but the complexity increases significantly for users without computer skills

Engineering Contradiction:
Improveease of listingVSAvoidlisting mechanism complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary component (the listing assistant or template system) that mediates between the user and the complex listing mechanism. Users interact with simple templates or guided interfaces, while the intermediary handles the complex processing of generating and submitting listings to the publication system, thus shielding users from complexity.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent employs template copying where pre-formed listing templates are created and reused. Users can copy existing templates and modify them slightly, rather than creating listings from scratch using complex mechanisms. This reduces the operational burden while maintaining comprehensive listing functionality.

Inventive Principle:
Principle #26Copying

2Adaptability or versatility

If specialized applications like Turbo Lister 2 are used, then the listing functionality is comprehensive, but the learning curve and accessibility for non-technical users increases

Engineering Contradiction:
Improvelisting functionalityVSAvoiduser accessibility
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent creates a universal listing solution that works across different contexts and user types. The template-based system and listing assistant provide multi-functional capabilities that serve both simple and complex listing needs, making the system adaptable to various users without requiring specialized applications like Turbo Lister 2.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The listing assistant provides self-service capabilities where the system automatically generates listings based on user input and templates, reducing the need for users to manually configure complex settings. This self-service approach makes comprehensive listing functionality accessible to non-technical users.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11488218B2Using plain text to list an item on a publication system
Publication Date: 2022.11.01 EBAY INC
  • US11488218B2 patent drawing
  • US11488218B2 patent drawing
  • US11488218B2 patent drawing

AI summary

Listing an item on a publication system involves sending the publication system an email or other communication that includes title, description and a picture of the item. The email may be in plain text, with the publication system using the email for listing the item with minimal complexity for the user. The publication system may receive the email, parse the email to extract title, description, price, classification, attributes and perhaps other information with respect to the item, and compose a view item page (“VIP”) for the item listing. The extracting may also be by decoding a product identifier in the communication. The VIP may be privately viewable and editable by the user. The user may then modify or otherwise confirm the VIP. When the user confirms the VIP, the VIP goes live as the listing on the publication system.