Email Address Encoding Physical Location for Targeted Messaging
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Solution Overview
Problem
Current email addresses lack a systematic way to determine the physical location of the owner, track personal preferences, or reflect changes in the owner's physical address, making them inefficient for marketing purposes.
Innovation Solution
A communication network system that uses electronic addresses with embedded physical location descriptions, allowing messages to be sent and received based on unique email/web addresses that incorporate geographical information such as 9-digit zip codes and latitude/longitude coordinates, enabling identification and targeting of users by their physical location.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional email addresses are used, then communication can be sent to users, but the physical location of the email address owner cannot be determined
Solution Approach 1:
The patent combines traditional email address functionality with physical location information by merging the email address structure with geographic data (zip code, latitude, longitude). This allows the email address to simultaneously serve as both a communication identifier and a location descriptor, eliminating the need for separate location tracking systems.
Solution Approach 2:
The email address is transformed into a multi-functional identifier that serves both traditional communication purposes and location identification purposes. The same electronic address used for sending messages also encodes physical location information, allowing the system to perform multiple functions with a single data structure.
2Adaptability or versatility
If physical location tracking is implemented, then marketing targeting can be improved, but the system becomes more complex to operate
Solution Approach 1:
The system automatically extracts and utilizes location information from the email address without requiring manual intervention. The module that sends messages automatically identifies the physical location by parsing the electronic address, eliminating the need for separate location registration or manual tracking processes.
Solution Approach 2:
The physical location information is pre-encoded into the email address structure before communication occurs. This preliminary incorporation of location data allows the system to immediately utilize geographic information for marketing targeting without requiring additional setup or data collection steps at the time of message sending.
3Loss of information
If location-based messaging is implemented, then user preferences can be tracked, but the cost and resources increase
Solution Approach 1:
The same location-based electronic address system serves multiple functions: it enables both physical location identification and personal preference tracking. By using the location data already embedded in the email address, the system can infer and track user preferences without requiring separate tracking infrastructure, thereby reducing operational costs.
Data Source
AI summary
A communication network utilizing email or web addresses that describe a physical location includes a network for communicating a message to a user, the message having an electronic address that identifies a physical location; a module to send the message to the user utilizing the electronic address; a module for the user to read the message utilizing the electronic address; and a module to identify the user utilizing the physical location. The electronic address may be an email address or a website address, and the description of the physical location may be a nine-digit zip code or a latitude and longitude.