Embeddable Media Widget for Seamless Mobile Content Access
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Solution Overview
Problem
Users face inconvenience when researching products on mobile devices due to the need to switch between web pages or applications to find relevant media content, such as video demonstrations, leading to potential abandonment of purchases.
Innovation Solution
A software component, or 'widget,' is provided by one organization to another, allowing it to be embedded in a user interface, where it retrieves and displays relevant media content links within the same interface, eliminating the need to leave the current page or app by analyzing keywords from the interface content and querying a data store for relevant media items.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If users switch between web pages or applications to find media content, then they can access relevant media content items, but user convenience deteriorates and time is lost
Solution Approach 1:
The patent merges the media content search and display function into the existing user interface by embedding a software component (widget) that retrieves and displays media content links directly within the current page or application, eliminating the need to switch between different web pages or applications
Solution Approach 2:
The patent introduces an intermediary software component that acts as a bridge between the user interface and the media content data store. This widget component retrieves media content links based on keywords from the interface content and displays them within the current interface, serving as a mediator that connects the user's research activity with relevant media content without requiring page switches
2Loss of information
If users switch between web pages or applications to find media content, then they can access relevant media content items, but time is lost
Solution Approach 1:
The software component performs preliminary actions by automatically analyzing keywords from the user interface content and querying the media content data store in advance, so that relevant media content links are ready for display without requiring the user to manually search or switch pages
Solution Approach 2:
The patent enables continuous useful action by keeping the media content search and display process integrated within the current user interface flow. The widget continuously monitors interface content for keywords and automatically retrieves and displays relevant media content links, maintaining the research activity without interruption or time loss from page switching
3Ease of operation
If a software component is embedded to display media content links, then user experience improves, but device complexity increases
Solution Approach 1:
The patent segments the media content display functionality into a separate, modular software component (widget) that can be independently embedded into the user interface. This segmentation allows the complex media retrieval and display logic to be isolated in a self-contained module, improving user experience while containing the complexity within a manageable, reusable component
Data Source
AI summary
A method includes receiving, at a first computer system of a first content platform, application code from a second computer system of a second content platform, embedding the application code in a user interface presenting content associated with the first content platform, and providing the user interface to a mobile device. The application code in the user interface causes the mobile device to present, in the user interface, the content associated with the first content platform and a playlist. The playlist represents an ordered set of videos to be played sequentially. The ordered set of videos includes a first and second video that are selected from videos based on the content. In response to a user selecting a representation of the first video in the playlist, a playback of the first video is provided in the user interface, together with a presentation of the content.