Embedded Ad Image Timing for Mobile Content Access
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Solution Overview
Problem
Traditional digital advertising methods, such as banner ads and ads placed on web pages, often irritate viewers and are ineffective due to their intrusive nature, especially on mobile devices with limited screen sizes, where ads obscure valuable content and require user interaction or prolonged viewing, leading to customer resentment.
Innovation Solution
A system for brand advertising on a global computer network that embeds an advertising image within digital content, ensuring it is the first display on a client device, with the ad image obscuring the content for a short, pre-programmed time threshold (≤3.5 seconds) before automatically removing, minimizing viewer irritation and allowing full content access.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertising images are placed in the middle of digital content on web pages to obscure the underlying content, then brand awareness is improved, but viewer irritation increases and customer satisfaction deteriorates
Solution Approach 1:
The patent applies periodic action by displaying the advertising image for a specific time duration (e.g., 5 seconds) and then automatically removing it, allowing the digital content to be viewed again. This periodic display cycle ensures brand awareness is achieved while limiting the duration of viewer irritation, as the ad does not persist indefinitely but recurs in controlled intervals.
Solution Approach 2:
The patent utilizes parameter changes by adjusting the time duration parameter of ad display (e.g., setting it to 5 seconds) and the frequency parameter (how often ads appear). By optimizing these parameters, the system achieves brand awareness while minimizing viewer irritation - the ad is visible long enough to be remembered but not so long as to become excessively annoying.
2Loss of information
If ad images are displayed for extended periods or require user interaction to close, then advertising effectiveness is improved, but ease of operation deteriorates and customer satisfaction decreases
Solution Approach 1:
The patent implements self-service by enabling the advertising image to automatically remove itself after a predetermined time duration without requiring any user action. The system serves itself by timing the display and automatically closing the ad, eliminating the need for users to search for and click close buttons, thus maintaining ease of operation while achieving advertising effectiveness.
Solution Approach 2:
The patent applies preliminary action by pre-programming the ad display duration and automatic removal timing before the ad is even presented to the user. The system预先 sets the parameters (e.g., 5-second duration) so that the ad will automatically close after the specified time, eliminating the need for user intervention and ensuring consistent advertising exposure across all users.
3Quantity of substance
If ads are placed on mobile devices with limited screen sizes, then advertising reach is improved, but the quality of digital content viewing deteriorates due to screen real estate constraints
Solution Approach 1:
The patent applies partial action by displaying the advertising image for only a portion of the total viewing time (e.g., 5 seconds out of a longer content viewing session). This partial display ensures the ad reaches mobile users effectively while leaving sufficient screen real estate and time for the actual digital content to be viewed, balancing advertising reach with content quality on limited screens.
Data Source
AI summary
A system on a global network of computers wherein digital content is created, embedded, and stored on a server. The system embeds images and data, and the digital content is structured in a manner that the embedded image is seen, based on the data, by a receiver client after the digital content is received from a server on the global network. The image substantially obscures the digital content from being viewed and removes the image from the display after a time threshold, thus enabling the digital content to be viewed. The image may be displayed with a legend. The image may be displayed for a time threshold that is programmed to a time period and the viewing of the image cannot be bypassed until the expiry of the time threshold.