Embedded Application Tags for Dynamic Web Content Integration
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Solution Overview
Problem
Current web technologies face challenges in easily and cost-effectively integrating dynamic or real-time functionality into web pages and applications, particularly due to the complexity and varying infrastructure requirements of third-party APIs, which can be costly and time-consuming to implement and transition between.
Innovation Solution
The system allows developers to embed application tags in HTML, which are then populated by an actor app, providing a simple and declarative method to incorporate real-time features like presence, location, and communication functions without requiring extensive technical knowledge, leveraging existing web protocols like WebRTC and HTML5.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If third-party APIs are used to provide dynamic functionality, then real-time features can be integrated, but implementation complexity and transition costs increase
Solution Approach 1:
The patent introduces an intermediary layer (the tag system with actor apps) between the web content and third-party services. Instead of directly integrating complex APIs into web pages, the system uses simple embedded tags that interact with actor apps, which then communicate with external services. This mediator approach simplifies the integration process while maintaining access to dynamic functionality.
Solution Approach 2:
The system segments the functionality into distinct components: embedded tags in web content, actor apps that process these tags, and external services. This segmentation allows each component to be developed and maintained independently, reducing overall system complexity and making transitions between services easier without affecting the entire system.
2Reliability
If in-house development is used to maintain control, then complete control over functionality is achieved, but development time and costs increase
Solution Approach 1:
The system enables self-service through the tag-actor app mechanism. Web developers can embed tags without needing to understand the underlying complex logic, while actor apps automatically handle the integration with external services. This allows organizations to maintain control over their web content while leveraging external services without investing significant time in custom development.
3Adaptability or versatility
If multiple third-party APIs are used, then diverse functionality is achieved, but transition costs between APIs increase
Solution Approach 1:
The patent creates a universal interface layer through the tag system that can work with multiple different actor apps and external services. The embedded tags use a standardized format that can interact with various services through different actor apps, providing multi-functionality while maintaining a consistent interface. This universality reduces transition costs when switching between services since the tag layer remains unchanged.
Data Source
AI summary
A method is provided for receiving and rendering web content on a client device having an installed actor app. Web content containing an embedded application tag is requested from a server. The web content is received from the server on the client device. The actor app receives and injects a value in the embedded application tag from dynamic data received with the web content. The web content is displayed together with the value of the dynamic data on the client device.