Embedded Consumer Device Control for Immersive Advertising
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Solution Overview
Problem
Existing advertisement systems fail to immerse consumers or consumer devices in the presentation, making them non-participatory elements of the underlying storyboard, thereby lacking engagement and effectiveness.
Innovation Solution
An advertisement system that includes a control information generator for consumer devices, enabling them to perform actions synchronized with the presentation, using time synchronization information and a back channel for real-time customization based on detected consumer device presence and status.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertisement systems are used, then the presentation can be delivered to consumers, but consumer devices remain non-participatory and disconnected from the underlying storyboard
Solution Approach 1:
The patent embeds electronic devices directly within consumer product packaging (e.g., bottles, containers). The device is nested inside the packaging structure, allowing the packaging itself to become an active participant in the advertisement presentation. This enables consumer devices to be immersive parts of the storyboard while maintaining a relatively simple overall system architecture.
Solution Approach 2:
The patent introduces a controller as an intermediary component that receives commands from external devices (smartphones, computers) and executes storyboard actions. This mediator layer enables consumer devices to participate in the presentation without requiring direct complex interactions between all system components, thus improving adaptability while managing system complexity.
2Reliability
If consumer devices are made active participants in the advertisement, then engagement and advertising effect increase, but the system requires real-time synchronization and customization capabilities
Solution Approach 1:
The patent pre-loads storyboard data and action sequences into the controller before the advertisement presentation begins. Time synchronization information and command sequences are prepared in advance, allowing the system to execute synchronized actions reliably without requiring complex real-time computation. This preliminary preparation enhances advertising effect while keeping the control system manageable.
Solution Approach 2:
The patent implements a feedback mechanism where the controller receives status information from consumer devices (such as presence detection, device type, battery status) and adjusts the storyboard execution accordingly. This feedback loop enables real-time customization and synchronization, improving reliability of the advertising effect while using a relatively simple control approach based on pre-loaded scenarios.
3Manufacturing precision
If the advertisement system uses pre-loaded storyboard data and time synchronization information, then actions can be synchronized reliably, but the system requires significant data storage and retrieval capabilities
Solution Approach 1:
The patent divides the storyboard data into discrete action sequences, each associated with specific time synchronization information and trigger conditions. Instead of storing one large monolithic data structure, the system segments the storyboard into multiple smaller action blocks that can be stored efficiently in the controller's memory. This segmentation enables reliable synchronization while reducing the overall data storage requirement compared to a single comprehensive data set.
Data Source
AI summary
A system and a method for controlling an electronic device embedded in a package of a consumer product are disclosed. In one aspect, the consumer product packaging includes a bottle for a beverage, a memory, a receiver and a circuit. The memory stores an action to be performed in response to an input. The receiver receives the input indicative of movement of the bottle. The circuit retrieves the action stored in memory upon receipt of the input and command an electronic communication module to perform the action at a particular time or in a particular sequence.